Rajan Sodhi. Creative. Passionate. Results-Driven.
Rajan is a branding expert, marketing strategist and technology enthusiast with 20 years experience in B2B and Tech. He spent nearly a decade as the senior marketing executive at Peer 1 Hosting. An early-growth stage IT firm when he joined, Rajan developed a branding and demand generation strategy that helped turn the small Canadian company into a global industry player that recently sold for over $500 million.
To cut through the clutter takes courage or your brand doesn’t stand a chance. Unless you’re the market leader in your space, the time is now to be bold and unconventional. If you’re ready to be a ‘challenger’ brand, I can help.
While at Peer 1, he managed a multi-million dollar budget and a talented team across Canada, US and UK razor-focused on executing his marketing vision through SEM, social media, public relations, thought leadership and events. His most notable campaign was the “Map of the Internet” infographic and mobile app, which earned widespread coverage including CNN, Fast Company, Popular Science and Gizmodo.
His endless passion for marketing, along with his Bachelor of Commerce Degree in Small Business from the University of Victoria, came together in 2006 with the launch of BIG Marketing for Small Business. Today, his blog is recognized by For Dummies®, TopRank and AllTop as a leading educational resource for marketers, entrepreneurs and small businesses.
Through his consulting firm, Brandmark Communications, Rajan provides branding and digital marketing services, and is a business advisor for several startup technology firms based in his hometown of Vancouver, British Columbia.
A Challenger Brand by definition is not the first place brand in a category. They are challenging the market leader–also known as the Big Fish–with the courage to use unconventional means to bridge the gap between their marketing resources and their ambition. Conventional marketing focuses on giving people what they want. A Challenger Brand focuses on what they have to offer. It embraces being different rather than imitating the Big Fish. When done right, a Challenger Brand enjoys market growth well beyond its market category. Avis Rent-A-Car with its slogan “We try harder” is a great example of a Challenger Brand.
What People Say…
“Rajan’s vision and passion made him a great leader for our mobile app project. We started with what seemed like a crazy idea, and within a few short months were featured on CNN, Network World and Gizmodo.”
Co-founder, Steamclock Software
“Rajan is a passionate expert in branding, web and traditional marketing. His capacity to see the big picture and nail the brand essence of a company, as well as the reach and results of a campaign are amazing.”
Executive Coach, Compassionate Leadership
“I have engaged Rajan to develop the branding strategy of various businesses. He has always developed creative, unique and very successful marketing campaigns to support my brands. I continue to use his services.”
President & CEO, Digitech
“Rajan is a true expert in marketing and branding. His biggest strength is the ability to listen to his customers and delivery amazing results. He is personable, creative and passionate. He makes things happen!”
President & CEO, SOHO Business Group
“Rajan is creative, insightful and a pleasure to work with.”
Best-Selling Author & Speaker, The Corporate Sufi
“Rajan’s in-depth understanding of marketing and creative ideas have assisted my business tremendously. He is a credible, honest and diligent professional with a wealth of experience.”
Founder, Home Inspection Services
“Rajan is a dynamic marketing professional with a very strong understanding of how to connect to his target audience through public relations, social and digital media.”
PR Director, Free The Children
“Rajan is the definition of a passionate and creative leader. Peer 1 was a small hosting company with no story. After he joined, we became a global powerhouse competitors tried to copy. He is at the cusp of marketing–the first to adapt and master new challenges.”
Sales Manager, Peer 1 Hosting