Just got back from seeing Craig Newmark, founder of Craigslist.org. He was the guest speaker at the JFSA Innovators Luncheon this afternoon. I was amazed at just how humble and humorous he was. Definitely someone who doesn’t take himself very seriously, despite his success and profile. One example is that his official title on his [...]

Just came back from the Vision 2007 marketing conference at the Hyatt, and finished seeing a great keynote speaker, Kevin Carroll of Katalyst Consultancy. The youngest looking 48 year old I’ve ever seen, Kevin shared his story about how a little red ball in the middle of an empty Philadelphia playground changed his life forever. [...]

We’ve all heard about the benefits of blogging: transparent communication, search engine rankings, community, etc. Michael A. Stelzner on Marketingprofs uncovers the darker side of blogging: There’s no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and [...]

Here is a post by marketing guru  Seth Godin, best-selling author of “The Purple Cow”. He  provides a very interesting recap of his promotional strategy in launching his first self-published book. He mentions that the big break came when an excerpt from his book appeared in the magazine Fast Company. This illustrates the power of [...]

Want your business to get more noticed? Then stop trying to be the star of the show. Instead, make your customers the focus. In B2B, your objective is not selling widgets to consumers, but enabling your customers to be more successful with their business by using your services. So, what better way of marketing yourself [...]

Good post on Light Speed Venture Partners’ Blog that offers up 7 methodical ways to for you to take your business viral online. They break it down as follows: Communication Email Invitations Widgetopia Platforms User-Generated Authority Quiz-Based Content Re-numeration Read more 

Excellent post on Seeds of Growth which refers to an article in BusinessWeek about Chipotle’s success without the use of traditional advertising as it’s counterparts McDonald’s and Taco Bell. They have enjoyed explosive revenue and share growth, largely by focusing on creating word-of-mouth or buzz, and less on throwing money at advertising. How did Chipotle [...]

My favorite sports league leaves me scratching my head too many times when it comes to promoting the game. It’s a wonder I still have hair. Especially with its marketing strategy in the US, where the NHL has tried desperately to find an audience in non-hockey markets like Florida, Nashville, and Atlanta through expansion. Such [...]

Every year we celebrate each of our staff member’s birthday with a gift from PEER 1. With 250 plus employees, it can sometimes be a challenge to come up with a suitable gift. In past years, we’ve done glass mugs and tote bags. This year, we wanted to do something a little more meaningful and [...]

If you haven’t seen this new TV ad and follow the Canucks or NHL Hockey, you’ll appreciate how hysterical this is. I’ll set the scene: A bachelor party is well underway when the doorbell rings and the guys go wild in anticipation of the ‘Swedish twins’ they have called up to provide the night’s entertainment. [...]