Entries Tagged as 'Viral Marketing'

Cisco Rewards Heroes in Small Business

Wednesday, February 3rd, 2010  |  by Rajan Sodhi  |   1 Comment  |   


Network and communications technology giant Cisco Systems has teamed up with Brickfish for a unique program called Heroes of the Human Network which celebrates and rewards small business operators. To enter the program, you’re asked to describe your small business and how technology has helped you to advance or how the right technology could help [...]

Early Bird Tickets Available for Malcolm Gladwell in Vancouver

Tuesday, October 6th, 2009  |  by Rajan Sodhi  |   No Comments  |   


Lindsay Smith announced today on her blog that early bird tickets are now available for the F5 Expo featuring bestselling author of Tipping Point and Outliers, Malcolm Gladwell. As I mentioned in an earlier post, F5 Expo will focus on future trends in the online space including social media, digital media, SEO, and mobile apps. [...]

Steve Nash Vitaminwater Ad Uses Crowdsourcing and Social Media

Sunday, September 20th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Proud to be Canadian. Even more so after seeing hometown hero and NBA superstar, Steve Nash pitch Vitaminwater in this hilarious infomercial spoof. It appears Steve is spreading his wings and positioning himself for a career in television. He did an even funnier bit recently on David Letterman, and I’ve learned that the new SHAQ [...]

Should Companies Embrace Facebook?

Wednesday, December 3rd, 2008  |  by Rajan Sodhi  |   8 Comments  |   


I was interviewed for a cover article that appeared in this week’s edition of Business In Vancouver. The story reads “Surge in Social Networking Rings Corporate Security Alarms” and talks about the rising use of platforms such as Facebook and the potential negative affects it could have on the workplace. Privacy and security are increasing [...]

PEER 1 'Growing Pains' Episode 3 Released

Tuesday, June 10th, 2008  |  by Rajan Sodhi  |   No Comments  |   


The third installment of PEER 1’s Growing Pains called ‘100% Downtime’, finds Janet at Todd’s bedside in the hospital while he lies in a coma. She speaks to him and he appears to be responding, until things get unplugged. Click here to see all three episodes.

Internet Marketing Key to Obama Win

Thursday, June 5th, 2008  |  by Rajan Sodhi  |   5 Comments  |   


Particularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:
“It’s impossible to imagine Barack Obama’s rise without the modern methods that his [...]

Telly Awards for Our Online Videos

Wednesday, May 21st, 2008  |  by Rajan Sodhi  |   4 Comments  |   


In past posts, I’ve profiled some of the online video work we’ve been doing at PEER 1 to promote the company’s web hosting services. A press release went out yesterday to announce that two of our videos, Growing Pains and Plentyoffish.com Customer Story received four Telly Awards for originality and creativity. We’ve had a lot [...]

Sneak Preview of PEER 1 'Growing Pains' Episode 2

Tuesday, April 29th, 2008  |  by Rajan Sodhi  |   No Comments  |   


Here’s a sneak preview of PEER 1 Growing Pains, episode 2 – ‘A Walk in The Park’ of our humorous (now award-winning) short video series about web hosting. See Episode 1 here. Some time after being tossed out of the house, Todd and Janet try to mend fences over a nice walk in the park. [...]

BK Takes Whopper off the Menu, Customers Irate

Friday, March 14th, 2008  |  by Rajan Sodhi  |   2 Comments  |   


Want to find out how passionate your customers are about your most popular product? Take it off the menu. Welcome to the Burger King ‘Whopper Freakout’. Thanks Lance for sharing this. Another brilliant example of a video gone viral.

PEER 1 ‘Growing Pains’ Viral Series In Production

Thursday, February 21st, 2008  |  by Rajan Sodhi  |   2 Comments  |   


We have just completed filming episodes 2 and 3 of PEER 1’s “Growing Pains” series (episode 1 has reached 50,000+ page views on free video hosting site Viddler). Filming took place last week on location in New York City. We hope to have both episodes ready to go in the next month or so. To [...]