Entries Tagged as 'Search Engine Optimization'

BIG Marketing Appears on the Big List

Monday, July 16th, 2007  |  by Rajan Sodhi  |   3 Comments  |   


This blog has been selected for inclusion on TopRank’s Big List of best search marketing blogs. I’m very flattered. The list features over 350 blogs covering various online marketing and social media topics, and is managed by the search marketing team at TopRank. The list is updated weekly. Thanks Lee!

Plenty of Fish Founder Rakes in Google Ad Dough

Tuesday, June 19th, 2007  |  by Rajan Sodhi  |   23 Comments  |   


Vancouver, Canada-based Markus Frind, founder of the popular free dating site Plentyoffish.com was featured in a humorous and inspiring segment on NBC’s Today Show. POF has grown into the No.1 dating site in both Canada and the UK, and just recently became the No.3 site in the United States, closing in on Match.com. He is [...]

The Dark Side of Blogging

Wednesday, May 2nd, 2007  |  by Rajan Sodhi  |   6 Comments  |   


We’ve all heard about the benefits of blogging: transparent communication, search engine rankings, community, etc. Michael A. Stelzner on Marketingprofs uncovers the darker side of blogging: There’s no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and [...]

Interview with Kerry Munro, Yahoo! Canada

Monday, April 2nd, 2007  |  by Rajan Sodhi  |   2 Comments  |   


Here’s a short interview with Kerry Munro, General Manager of Yahoo! Canada at the MASSIVE 2007 technology show on May 28th in Vancouver, Canada. Yahoo! has launched project Panama which is their new search marketing advertising platform. I went to their launch party a few months ago, and I have to say it’s very impressive. [...]

I've Just Become a Z-Lister

Wednesday, December 27th, 2006  |  by Rajan Sodhi  |   6 Comments  |   


In the spirit of the Z-List started by the Viral Garden, I have provided below some links to worthwhile yet not as familiar blogs. Brilliant idea in building links and driving traffic through community. Consider me now an official Z-lister. To become a Z-lister, just copy the list below and post it in your blog. [...]

My 100th Post: 10 Things I’ve Learned about Blogging

Friday, December 8th, 2006  |  by Rajan Sodhi  |   4 Comments  |   


I started blogging seriously in August this past year and have been at it since then. This is my official 100th post to this blog – I was quite surprised when I looked at my stats summary and I was sitting at 99 posts. I thought I had posted much less… probably an indication of [...]

11 Ways to Give Your Web Site a Facelift

Thursday, December 7th, 2006  |  by Rajan Sodhi  |   No Comments  |   


Simple tips provided by Joanna L. Krotz from Microsoft Small Business Center in improving your web site’s functionality and appearance. Her tips are: Reduce the number of site pages. Make the site a marketing tool. Set up an e-mail program. Create an online reward for prized customers. Speed loading time. Give visitors greater, self-directed control. [...]

A Sneak Peek at New Yahoo! Search Marketing Platform

Friday, December 1st, 2006  |  by Rajan Sodhi  |   No Comments  |   


Last night I got a sneak peek of the new Yahoo! search marketing platform which is expected to be available around January 2007. They held a launch event at the Opus Hotel in Yaletown – great venue, good appies but not sure about the mini corn-dogs on a stick. At first glance, the Yahoo! interface [...]

Is Your PR Only Bringing You 15 Minutes of Fame?

Wednesday, November 22nd, 2006  |  by Rajan Sodhi  |   2 Comments  |   


Mark Stevens, best-selling author of “Your Marketing Sucks” (one of my favorite books) wrote a post on his blog about how your public relations efforts can turn out to be a huge disappointment when not aligned with your sales goals. After all the anticipation, all you get is 15 minutes of fame and nothing to [...]

8 Ways Nike.com Screws up SEO

Tuesday, November 14th, 2006  |  by Rajan Sodhi  |   No Comments  |   


Will Reynolds in MarketingProfs.com writes about how companies like Nike – the keyword “Nike” alone generates over 2.5 million searches in just a month, not including long tail terms like “Nike football cleats” or “Nike sports bra” – can be more effective with their SEO strategies. Reynolds points out how Nike misses out on capitalizing [...]