New search engine Cuil has made no bones about it. They’re going after Google with what they believe is a superior search engine that searches for and ranks pages based on their content and relevance… and not on “superficial popularity metrics”. Ouch!
According to their site, Cuil searches more pages on the web than anyone else—three [...]

Particularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:
“It’s impossible to imagine Barack Obama’s rise without the modern methods that his [...]

I was recently interviewed by Dave Young for an article entitled “Blogging for Business in 2008″ that appears in the latest edition of Ping! Zine Web Hosting Magazine. Below is an excerpt along with a link to the pdf:
I studied their products and services, their corporate websites, but the real studying was done by reading [...]

An incredible post regarding how to make your videos get viral attention on sites like YouTube appears on Techcrunch. The guest writer, Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group, has taken quite a beating. Most of it is quite deserving as his original post seems to not only endorse, but [...]

Just got back into town from attending Adtech in New York and NewTeeVee
in San Francisco. Both were great events. This is my third Adtech (first time in New York) and I always find it to be very informative for digital marketers. There were a lot more ad agency types in the audience than the [...]

Insightful post from Steve Rubel at Micro Persuasion who questions the value of popular online marketing metrics “page views”, “unique visitors” and “time spent” – all metrics I currently use to measure our sites. The questions he raise are the same questions I continually ask myself when reviewing these stats – particularly how valuable a [...]

Paul La Monica at Media Biz writes about the new search features at Yahoo! Now, like Google, searches will integrate video, images and audio in a single search. More interesting is their new Yahoo! Search Assist box that provides related search items to the keyword entered. Read more

A neat site I’ve come across called Backlink Watch. Type in your site or blog URL, and it will give you a list of all sites linking back to yours. Back-linking is one of the primary influencers on search page rankings in Google. Check it out and see how your site stacks up.

Informative article written by Michael Fleischner at MarketingProfs on the value of designing a good landing (or jump) page, that will convert your traffic from search engines into leads and purchases. He provides seven steps to creating such a page:

Big, Bold, Relevant Headline
Use Visuals
Testimonials
Provide Something Free
Limited Offers
Offer Multiple Payment Options
Test

Read more

This blog has been selected for inclusion on TopRank’s Big List of best search marketing blogs. I’m very flattered. The list features over 350 blogs covering various online marketing and social media topics, and is managed by the search marketing team at TopRank. The list is updated weekly. Thanks Lee!