Entries Tagged as 'Search Engine Marketing'

These Paid Search Pitfalls Deliver Poor Results

Wednesday, May 12th, 2010  |  by Ryan Kelly  |   No Comments  |   


Many small businesses will revert to Google AdWords or other forms of paid search to offset any deficiencies in their SEO, or organic listings.
There are a couple of things you need to know first, before you embark on a paid search campaign.
1. If your sales cycle is longer than 2 weeks from click to [...]

Video Recap of F5 Expo in Vancouver

Wednesday, April 14th, 2010  |  by Rajan Sodhi  |   No Comments  |   


Here’s a video recap by NovusTV of the F5 Expo held April 7th, 2010 in Vancouver, Canada.

F5 Expo Turns Spotlight Onto The Internet

Friday, April 9th, 2010  |  by Rajan Sodhi  |   2 Comments  |   


Photos courtesy of www.jeremylim.ca
The F5 Expo held Wednesday, April 7th was a tremendous event. Rich content, well-attended and a powerful keynote from best-selling author of Blink, Tipping Point, and Outliers Malcolm Gladwell. His challenge to people using and developing on the Internet is to use it to create strong ties rather than just weak ties, [...]

F5 Expo Launch Party Introduces Malcolm Gladwell to Packed Audience

Wednesday, January 27th, 2010  |  by Rajan Sodhi  |   No Comments  |   


I was in attendance at the F5 Expo Launch Party yesterday, January 26th. What a great turnout! The place was packed with over 200 people – and all eyeballs were fixated on the many screens around the V Lounge as Malcolm Gladwell appeared within the Mingleverse online universe (think Second Life) to take questions from [...]

Banner Ads Are Better Than Clicks Suggest

Thursday, November 5th, 2009  |  by Rajan Sodhi  |   1 Comment  |   


I attended the ad:tech Digital Marketing event in London back in September and sat in on an intriguing presentation by ComScore about online banner advertising and how more and more people are clicking on less and less of them. In fact, only 8% of Internet users account for 85% of all clicks according to their [...]

Early Bird Tickets Available for Malcolm Gladwell in Vancouver

Tuesday, October 6th, 2009  |  by Rajan Sodhi  |   No Comments  |   


Lindsay Smith announced today on her blog that early bird tickets are now available for the F5 Expo featuring bestselling author of Tipping Point and Outliers, Malcolm Gladwell. As I mentioned in an earlier post, F5 Expo will focus on future trends in the online space including social media, digital media, SEO, and mobile apps. [...]

Malcolm Gladwell Comes to F5 Expo in Vancouver

Tuesday, September 29th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking [...]

Cuil Sets Its Sites on Google

Friday, August 1st, 2008  |  by Rajan Sodhi  |   7 Comments  |   


New search engine Cuil has made no bones about it. They’re going after Google with what they believe is a superior search engine that searches for and ranks pages based on their content and relevance… and not on “superficial popularity metrics”. Ouch!
According to their site, Cuil searches more pages on the web than anyone else—three [...]

Internet Marketing Key to Obama Win

Thursday, June 5th, 2008  |  by Rajan Sodhi  |   5 Comments  |   


Particularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:
“It’s impossible to imagine Barack Obama’s rise without the modern methods that his [...]

Interview in Ping! Zine Magazine – Blogging for Business

Monday, April 28th, 2008  |  by Rajan Sodhi  |   2 Comments  |   


I was recently interviewed by Dave Young for an article entitled “Blogging for Business in 2008″ that appears in the latest edition of Ping! Zine Web Hosting Magazine. Below is an excerpt along with a link to the pdf:
I studied their products and services, their corporate websites, but the real studying was done by reading [...]