The Internet is the great equalizer, allowing a small business to effectively compete with the 800-pound gorilla in their space. But, there are some fundamental ways to go about setting yourself up for success. Here are five affordable tips to promoting your small business using digital marketing: 1. Build a Quality Website, Use WordPress The [...]

According to MetricMail, half of the top one million Alexa-ranked websites use Google Analytics (GA). These include popular sites like Dailymotion, Twitter, Answers.com and Myspace. Google Analytics allows a webmaster to measure site visitors, time spent on pages, bounce rates, and much more. But how exactly do the top websites in the world interpret this [...]

Search Engine Journal reports that more than 70 percent of online consumers start searching for a product through search engines. As a small business driving sales, you need to employ a strategy to show up in these search results. Search Engine Optimization (SEO) can generate thousands of sales leads for your business at no monetary cost. [...]

It’s difficult not to succumb to the allure of that picture in your head of instant success, raving fans and high returns when launching your small business. Yet for most, success is elusive and requires time, patience, resilience, and often several failures before being achieved. One way to accelerate your path to success is by [...]

Do not be afraid of big search engines if you are a small business.  Any good business owner or manager knows that Search Engine Optimization (SEO) is a key contributor to the success of a business. While the potential to advertise online is huge, local marketing is the perfect place to start and is ideal [...]

My team at PEER 1 Hosting obsesses over how to accurately track all of our sales leads back to it’s original source, and have that data automatically populated in our CRM system Salesforce.com. Sources meaning Pay-per-click (PPC), banner ads, organic keywords (SEO), live chat, and phone call. As a marketer, you know how invaluable this data [...]

Anyone actively spending their advertising budget on digital marketing can tell you how important it is to continuously optimize your landing pages to deliver more qualified leads and sales. Testing creative ad copy in your Google search engine advertising (PPC) helps to improve your visitor clickthru rate, but if your page doesn’t convert that visitor [...]

With the recent popularity of online advertising shifting from search engine marketing to social and rich media display ad spending, it may be confusing for small businesses to understand where and what to invest in. If your business is already doing pay per click (PPC) marketing on its own, you understand how difficult it can [...]