Entries Tagged as 'Online Marketing'

Malcolm Gladwell Comes to F5 Expo in Vancouver

Tuesday, September 29th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking [...]

Steve Nash Vitaminwater Ad Uses Crowdsourcing and Social Media

Sunday, September 20th, 2009  |  by Rajan Sodhi  |   3 Comments  |   


Proud to be Canadian. Even more so after seeing hometown hero and NBA superstar, Steve Nash pitch Vitaminwater in this hilarious infomercial spoof. It appears Steve is spreading his wings and positioning himself for a career in television. He did an even funnier bit recently on David Letterman, and I’ve learned that the new SHAQ [...]

Using Twitter for Marketing Without Annoying Followers

Sunday, September 6th, 2009  |  by Rajan Sodhi  |   5 Comments  |   


With the explosive popularity in Twitter comes the growing annoyance of spammers and businesses using it to primarily sell their wares. Followers like myself are having to get more vigilant about who to unfollow rather than follow. So does that mean Twitter shouldn’t be used for marketing purposes? Not necessarily. At PEER 1 and ServerBeach, [...]

Social Media In Numbers You Can't Ignore

Friday, August 28th, 2009  |  by Rajan Sodhi  |   3 Comments  |   


If you’re still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their [...]

What is Social Media? Find the F**K Out Here

Thursday, July 23rd, 2009  |  by Rajan Sodhi  |   4 Comments  |   


One of the best and funniest explanations of what social media is in the slideshow below. If you’re not quite sure still what this umbrella term means or what impact it can have on your business, then do yourself a favor, and watch. Thanks for sharing Lance!

Getting Google to Know You

Wednesday, July 15th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Here is a helpful article for novice small business operators looking to understand the impact of SEO on their sales as written by my guest, Jennifer Tanzi of Buydomains.com: Using SEO to Court Search Engines Ever since Google became a verb, small business owners have wondered about guaranteeing prime placement when prospective clients go a-typing [...]

Use WordPress for Your Website, Not Just Your Blog

Saturday, May 2nd, 2009  |  by Rajan Sodhi  |   17 Comments  |   


// Great post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for their site. So many advantages including the fact you can get something up in [...]

Twouble With Twitter Too Funny

Thursday, March 26th, 2009  |  by Rajan Sodhi  |   5 Comments  |   


Too funny. And a little too true.

Talking with Guy Kawasaki at SXSW

Monday, March 16th, 2009  |  by Rajan Sodhi  |   No Comments  |   


Guy Kawasaki at SXSW 2009. Lucky me. I got to sit down with marketing guru and popular author, Guy Kawasaki across from our ServerBeach booth just minutes ago at SXSW. A Tweet up was brought together at the Opera booth with Guy who fielded any questions. He’s really excited about his latest venture, Alltop. He’s [...]

All About New Influentials at Northern Voice 2009

Sunday, February 22nd, 2009  |  by Rajan Sodhi  |   1 Comment  |   


I’m sitting in on an excellent presentation (that is me in the back row, third one in) by Nate Elliott of Forrester Research who is presenting his findings on the New Influentials – Internet users who maintain a weblog or personal homepage, who join in discussions on web message boards, forums, etc. and regularly update [...]