I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]

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Love this commercial!

Interesting story in Business 2.0 Magazine about a startup company called SpotRunner that is betting big that small businesses would buy cheap TV ads with a little help:
You don’t often meet startup CEOs who introduce their new company’s focus with the self-effacing phrase “It’s an area that isn’t very sexy.” Instead they tell you, whether [...]