Are you looking for a jump in your marketing/communications careers? Business Development Institute, Adrants, and Advertising Week are hosting AdEx, the Advertising Industry Experienced Hire Diversity Recruiting Program. The event promises to connect top agencies and marketers with experienced candidates from diverse backgrounds. Your application to the program is confidential and you will attend private [...]

BarCamp Vancouver 2007 takes place on Saturday, August 18th, 8:30am to 5:30pm at WorkSpace Vancouver, 400 – 21 Water Street in Gastown. BarCamp is an ad-hoc un-conference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees. All [...]

Here’s a short interview with Kerry Munro, General Manager of Yahoo! Canada at the MASSIVE 2007 technology show on May 28th in Vancouver, Canada. Yahoo! has launched project Panama which is their new search marketing advertising platform. I went to their launch party a few months ago, and I have to say it’s very impressive. [...]

Yesterday, was the MASSIVE Technology Conference in Vancouver. PEER 1 was the title sponsor for the third year straight and I would say it was by far the best one! Great caliber of attendees and excellent speaker lineup. Unfortunately I didn’t get a chance to listen in on the keynote speaker, Leonard Brody, best-selling author [...]

Microsoft is hosting a 5-day free Small Business Summit online that features industry experts Guy Kawasaki, Kevin Turner, Julie Clark, and the Sloan Brothers. The event takes place March 19-23. Topics being covered range from technology to finance, to marketing. It looks like a worthwhile event, and the beauty of it all is you can [...]

Jodi Bash on Marketingprofs.com provides some common sense tactics when approaching tradeshows for the first time or with a small budget. It’s important to note that a tradeshow program is an expensive and time-consuming endeavor, so you want to ensure you are aware of all the costs associated with it. Trust me, your booth design [...]

I had a chance to attend Northern Voice today at the UBC Forestry building. Northern Voice is a non-profit conference on blogging and social media. The attendance was 300 strong with some excellent content. I had the opportunity to hear and meet the keynote speaker, Anil Dash, Chief Evangelist of Six Apart, architects of popular [...]

I’m getting involved in helping to organize DemoCampVancouver with Megan Cole of Raincity Studios. The goal of DemoCampVancouver is to bring together individuals from different business sectors and have a technology “show and tell” of hardware and software that businesses can integrate in their marketing, management and other areas. We’re looking at potentially having [...]

In trade shows, there is the golden rule of “5 Seconds”. 5 seconds represents the average time it takes for an attendee to walk by a 10-foot booth. It also represents all the time you have to grab that person’s attention long enough so you can have the chance to qualify them as a potential [...]

Roy Young in Marketingprofs.com writes how marketing professionals fail at qualifying and handling leads properly. How do you define a lead for your product offering? Gathering mass volumes of unqualified business cards at tradeshows or click-throughs to your web site from a banner ad, won’t mean much if it’s not the right audience for your [...]