Jodi Bash on Marketingprofs.com provides some common sense tactics when approaching tradeshows for the first time or with a small budget. It’s important to note that a tradeshow program is an expensive and time-consuming endeavor, so you want to ensure you are aware of all the costs associated with it. Trust me, your booth design [...]

I had a chance to attend Northern Voice today at the UBC Forestry building. Northern Voice is a non-profit conference on blogging and social media. The attendance was 300 strong with some excellent content. I had the opportunity to hear and meet the keynote speaker, Anil Dash, Chief Evangelist of Six Apart, architects of popular [...]

Insightful article by Jessica Seid Dickler of CNNMoney.com about how small boutique hotels are able to charge high rates and enjoy high occupancy while in competition with big hotel chains by being more responsive to their guests and unique in their approach. Examples like warm cookies waiting for you before you tuck in, or a [...]

I’m getting involved in helping to organize DemoCampVancouver with Megan Cole of Raincity Studios. The goal of DemoCampVancouver is to bring together individuals from different business sectors and have a technology “show and tell” of hardware and software that businesses can integrate in their marketing, management and other areas. We’re looking at potentially having the [...]

In trade shows, there is the golden rule of “5 Seconds”. 5 seconds represents the average time it takes for an attendee to walk by a 10-foot booth. It also represents all the time you have to grab that person’s attention long enough so you can have the chance to qualify them as a potential [...]

I was having beers with my friend Sean Moss, owner of the sales consulting firm TelexSell. Around the third pop, we got on to the topic of how difficult it is these days to have an effective cold calling program. Let’s face it – in today’s world of voicemail, email, call screening, and text messaging, [...]

Roy Young in Marketingprofs.com writes how marketing professionals fail at qualifying and handling leads properly. How do you define a lead for your product offering? Gathering mass volumes of unqualified business cards at tradeshows or click-throughs to your web site from a banner ad, won’t mean much if it’s not the right audience for your [...]

  Imagine you are a newly launched box of cereal, made from whole grains and fortified to the rim with vitamins, iron and protein. You are low in sodium, low in sugar, low in carbs, yet very high in taste. In fact, no other cereal offers quite the same healthy mix you do to kick-start [...]