Sun Life Naming of Stadium Brilliantly Timed For Super Bowl
Sunday, February 7th, 2010 | by Rajan Sodhi |
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I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]





