Entries Tagged as 'Offline Marketing'

Sun Life Naming of Stadium Brilliantly Timed For Super Bowl

Sunday, February 7th, 2010  |  by Rajan Sodhi  |   Comments Off  |   


I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]

F5 Expo Launch Party Introduces Malcolm Gladwell to Packed Audience

Wednesday, January 27th, 2010  |  by Rajan Sodhi  |   No Comments  |   


I was in attendance at the F5 Expo Launch Party yesterday, January 26th. What a great turnout! The place was packed with over 200 people – and all eyeballs were fixated on the many screens around the V Lounge as Malcolm Gladwell appeared within the Mingleverse online universe (think Second Life) to take questions from [...]

No Fire Sales at Apple This Holiday Season, Or Ever

Wednesday, November 25th, 2009  |  by Ryan Kelly  |   2 Comments  |   


Even with the economy in the tank, the people at Apple continue to show outstanding profits and sales, all without pulling the trigger on deep discounts and fire sales to compete this holiday season. Find out four things Apple has mastered to make this possible.
Apple is coming off the best performing fiscal year ever [...]

Malcolm Gladwell Comes to F5 Expo in Vancouver

Tuesday, September 29th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking [...]

Talking with Guy Kawasaki at SXSW

Monday, March 16th, 2009  |  by Rajan Sodhi  |   No Comments  |   


Guy Kawasaki at SXSW 2009.
Lucky me. I got to sit down with marketing guru and popular author, Guy Kawasaki across from our ServerBeach booth just minutes ago at SXSW. A Tweet up was brought together at the Opera booth with Guy who fielded any questions. He’s really excited about his latest venture, Alltop. He’s launching [...]

Hulu's Superbowl Commercial

Sunday, February 22nd, 2009  |  by Rajan Sodhi  |   2 Comments  |   


[youtube=http://www.youtube.com/?v=1m71m-LBqFQ]
Love this commercial!

Structure 08 Conference a Big Success

Monday, June 30th, 2008  |  by Rajan Sodhi  |   2 Comments  |   


I was invited by Techvibes to write a blog post about the first ever Structure 08 conference hosted by GigaOM, which I attended and my company PEER 1 sponsored. It was held on June 25th in San Francisco at the Mission Bay Conference Center:
Just got back from the Structure 08 conference hosted by GigaOM and [...]

SXSW, All About Social Media and THE Interview

Wednesday, March 12th, 2008  |  by Rajan Sodhi  |   2 Comments  |   


Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model [...]

Launch Party Kicks Off Tomorrow

Tuesday, December 4th, 2007  |  by Rajan Sodhi  |   1 Comment  |   


We’re sponsoring Launch Party Vancouver tomorrow evening at The Republic on Granville Street. The event kicks off at 5pm with a handful of demos from local start-ups looking to show off their products/services to a primarily techie, marketing and venture capital crowd. Launch Party is described as “a lively mixer for the city’s brightest entrepreneurs, [...]

Upcoming Conference for Small Businesses

Friday, October 5th, 2007  |  by Rajan Sodhi  |   No Comments  |   


My friend Moe is hosting the upcoming SOHO – SME Business Conference and Expo on October 16th in Toronto and 30th in Vancouver. I’ve attended, exhibited and spoken at the conference in the past and it’s a very worthwhile event for entrepreneurs, startups and small business owners who want to learn how to grow their [...]