Entries Tagged as 'Public Relations'

Enable Your Customers to Support Causes

Tuesday, August 7th, 2007  |  by Rajan Sodhi  |   No Comments  |   


Terrific post on Duct Tape Marketing that profiles email marketing services giant Constant Contact’s non-profit program called “Cares 4 Kids“. The program allows customers to nominate a single children’s charity to receive a free Constant Contact account. By empowering customers to give is always special. When the giving is your company’s products or services, even [...]

Silence is Never an Answer

Tuesday, July 31st, 2007  |  by Rajan Sodhi  |   10 Comments  |   


A data center migration has gone completely off the rails at ValueWeb, which was recently acquired by Hostway. It appears several thousand servers were to be moved from Miami to Tampa Bay this past Friday, and was to only take less than 15 hours. Instead, many sites were knocked off-line right up to Sunday afternoon. [...]

WestJet Makes Flying Fun Again

Thursday, July 5th, 2007  |  by Rajan Sodhi  |   6 Comments  |   


For the first time that I can recall, I enjoyed my flight. I flew from Vancouver to Toronto yesterday on WestJet. I haven’t flown on WestJet since its early days, but I recall it being fairly pleasant, if not a little basic. But it never really struck enough of a chord with me to fly [...]

Deck Builders Give a Lesson on How to Sell

Friday, June 29th, 2007  |  by Rajan Sodhi  |   3 Comments  |   


When I get really good service, I feel the need to share it because, unfortunately, it seems all too rare.
I’ve been wanting to add a backyard deck to my house for the past two years, but never got around to actually getting it done. During that time, I met with quite a few different builders. [...]

BarCamp Vancouver 2007

Wednesday, June 27th, 2007  |  by Rajan Sodhi  |   No Comments  |   


BarCamp Vancouver 2007 takes place on Saturday, August 18th, 8:30am to 5:30pm at WorkSpace Vancouver, 400 – 21 Water Street in Gastown. BarCamp is an ad-hoc un-conference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees. All [...]

London's Loser Logo Not in Contention

Wednesday, June 6th, 2007  |  by Rajan Sodhi  |   6 Comments  |   


Not sure what the worst ever ‘professional’ logo design looks like? Well now you do, courtesy of the London 2012 Olympics. This is what you get when you have a bunch of middle-aged people deciding what the young-folk will think is ‘cool’. Somebody stop this madness. I guess it’s too late. I feel sorry for [...]

How a Little Red Rubber Ball Became the Catalyst for Change

Friday, May 11th, 2007  |  by Rajan Sodhi  |   3 Comments  |   


Just came back from the Vision 2007 marketing conference at the Hyatt, and finished seeing a great keynote speaker, Kevin Carroll of Katalyst Consultancy. The youngest looking 48 year old I’ve ever seen, Kevin shared his story about how a little red ball in the middle of an empty Philadelphia playground changed his life forever. [...]

The Dark Side of Blogging

Wednesday, May 2nd, 2007  |  by Rajan Sodhi  |   6 Comments  |   


We’ve all heard about the benefits of blogging: transparent communication, search engine rankings, community, etc. Michael A. Stelzner on Marketingprofs uncovers the darker side of blogging:

There’s no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and individuals [...]

How to Deal With Crisis—and Defend the Brand

Monday, April 16th, 2007  |  by Rajan Sodhi  |   No Comments  |   


David Lemley in Marketingprofs.com writes:
How companies deal with negative experiences is just as important as creating positive experiences. In light of the recent pet-food poisoning cases, several companies have taken the lead in reassuring pet owners that they are being proactive in responding to concerns. Brands like Eukanuba, Iams and retailers such as PETCO and [...]

MASSIVE event a massive success

Thursday, March 29th, 2007  |  by Rajan Sodhi  |   1 Comment  |   


Yesterday, was the MASSIVE Technology Conference in Vancouver. PEER 1 was the title sponsor for the third year straight and I would say it was by far the best one! Great caliber of attendees and excellent speaker lineup. Unfortunately I didn’t get a chance to listen in on the keynote speaker, Leonard Brody, best-selling author [...]