Business consultant and author Stephanie Chandler of The Leap! 101 Ways to Grow Your Business and The Business Startup Checklist and Planning Guide shares some great tips for business owners in this economy. Watch her video made exclusively for BIG Marketing for Small Business.
Social Media – start networking; it’s all about relationships. Don’t walk [...]

I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]

Particularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:
“It’s impossible to imagine Barack Obama’s rise without the modern methods that his [...]

Fortune has published a series of excerpts from an exclusive interview with Apple founder, Steve Jobs who reveals among other things, the keys to the company’s success and the prospects of Apple without him. Any one who reads this blog knows I’m a huge fan of Apple. They are the complete package – great products, [...]

Who’s winning the branding campaign amongst ALL US presidential candidates, Democrats and Republicans included? Barack Obama… hands down. I watched his speech in the New Hampshire primaries after finishing second to Hillary Clinton and it’s the first time a politician has given me goose bumps during a speech since seeing former President Bill Clinton speak [...]

In the competitive world of air transportation, Singapore Airlines has jumped ahead as the first to add the new Airbus A380, the world’s biggest jumbo jet. The plane, among other things, boasts 12 first-class suites complete with double beds. Comfortable? Yes, but perhaps a little too comfortable for Singapore Airlines who is now asking customers [...]

This has got be the worst phone queue hell I have ever experienced. As I write this, I am exactly 2 hours into being put on hold by Expedia to make a minor change to my flight date for an upcoming trip. Why am I so stupid to wait this long on hold? You might [...]

Toronto Customer Social 2007

Liam Eagles of The Whir and Top Hosts covered our Customer Social event in Toronto at funky C Lounge this past Wednesday. Great turn out and a lot of fun! Check out photos from the event by clicking the album cover above.

Just returned from the unveiling of the new Vancouver Canucks hockey jersey at GM Place. Free hot dogs and drinks for anyone willing to stand in the gigantic line. No way. Got inside, took in the pre-show, enjoyed the hype video and then the moment of truth… team captain Markus Naslund skated out with the [...]

Terrific post on Duct Tape Marketing that profiles email marketing services giant Constant Contact’s non-profit program called “Cares 4 Kids“. The program allows customers to nominate a single children’s charity to receive a free Constant Contact account. By empowering customers to give is always special. When the giving is your company’s products or services, even [...]