As written by Kristi Keck of CNN, US President Elect Barack Obama has the ability to rebrand America internationally, and restore its image as one of hope and prosperity for everyone: President-elect Barack Obama is poised to restore the United States’ image in the international community, but experts say the president-elect must show the world [...]

Now it’s all beginning to make sense. The Gates Seinfeld ads were just a teaser to get people buzzing with its quirky humor and purposeful lack of Microsoft-related content. Negative or positive, it did. Create an environment of high awareness for the brand, then launch the real campaign as people are curious and thirsty to [...]

Here is the follow up ad (long version) to the first Gates Seinfeld Microsoft ad. Techcrunch isn’t impressed, and based on the comments I’ve received regarding the first ad, not many of you will be either. I found this one very much like a Seinfeld episode, so I enjoy the humor, but I do have [...]

The much anticipated Micrsoft ad campaign (watch here) put together by hot ad agency Crispin Porter + Bogusky in response to the devestating Mac vs. PC campaign made its debut during the Giants-Redskins NFL game as reported by Techcrunch (and a nod to Tony for sending it my way). The campaign features founder Bill Gates [...]

I went in today and noticed Starbucks has introduced new breakfast items like hot oatmeal and whole wheat buns. A few days ago, I was at another Starbucks that was still serving those breakfast sandwiches that make the store smell like a cheap diner rather than a joint for premium coffee. Something isn’t quite right [...]

I was invited by Techvibes to write a blog post about the first ever Structure 08 conference hosted by GigaOM, which I attended and my company PEER 1 sponsored. It was held on June 25th in San Francisco at the Mission Bay Conference Center: Just got back from the Structure 08 conference hosted by GigaOM [...]

The third installment of PEER 1′s Growing Pains called ’100% Downtime’, finds Janet at Todd’s bedside in the hospital while he lies in a coma. She speaks to him and he appears to be responding, until things get unplugged. Click here to see all three episodes.

Intel ad creative that wasn’t quite thought out completely. Yet another example that a big ad budget can buy you lots of ad space, but not a collective brain. Here is an excerpt from the the original post in Fortune: To promote the speed of its Core 2 Duo Processor, Intel releases a print ad [...]

Particularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post: “It’s impossible to imagine Barack Obama’s rise without the modern methods that [...]

In past posts, I’ve profiled some of the online video work we’ve been doing at PEER 1 to promote the company’s web hosting services. A press release went out yesterday to announce that two of our videos, Growing Pains and Plentyoffish.com Customer Story received four Telly Awards for originality and creativity. We’ve had a lot [...]