Entries Tagged as 'Marketing Strategy'

The 7 Most Common Mistakes Made By Young Entrepreneurs

Wednesday, February 2nd, 2011  |  by Guest Author  |   4 Comments  |   


They say experience is the best teacher, but in entrepreneurship, making your own mistakes could mean financial and emotional ruin. If you’re just starting out in the world of business, it pays to learn from the mistakes of others so that you can focus on achievement and progress rather than re-living the failure of those [...]

Visa Business Network a Great Resource for Small Business Owners

Tuesday, January 25th, 2011  |  by Rajan Sodhi  |   2 Comments  |   


I’ve come across an excellent resource site entirely dedicated to small business. The Visa Business Network is a free community dedicated to helping small business owners manage and grow their businesses. Interactive features guide members through goals, offer support and provide tools that are easy to use. Members can also connect with other small business owners who have been [...]

Starbucks Celebrates 40th Anniversary with New Logo

Wednesday, January 5th, 2011  |  by Rajan Sodhi  |   1 Comment  |   


CNNMoney reports that Starbucks is kicking off their 40th anniversary with an updated version of their famous siren logo. Gone are the circle enclosure and words “Starbucks Coffee”, a grandiose move reserved only for the most recognized brand symbols ala Nike’s swoosh mark. They’ve also reduced the identity to one spot color green – no [...]

Groupon CEO Talks Pay For Performance Marketing Model

Friday, December 10th, 2010  |  by Rajan Sodhi  |   2 Comments  |   


Groupon, the daily deals website and app, made a balsy move recently by turning down a massive $6 billion acquisition offer from Google. With 40 million subscribers and growing fast, Groupon’s young CEO Andrew Mason explains the website’s phenomenal growth and their pay-for-performance marketing model in this interview with Charlie Rose on TechCrunch TV.

Tips on Turning Prospects into Clients

Friday, November 12th, 2010  |  by Rajan Sodhi  |   No Comments  |   


Mark Stevens, author of one of my favorite books, Your Marketing Sucks, offers up some pragmatic tips on how to push a prospect off the fence and into a sale faster. He argues that most times the reluctance from a prospect to pull the trigger is based in fear. Your goal is to help him [...]

Getting a Phone Presence Abroad With a DID Number

Tuesday, June 15th, 2010  |  by Rajan Sodhi  |   2 Comments  |   


A DID number (also called DDI / virtual number) is a local telephone number in a selected area code that is forwarded to a landline,mobile, VoIP software or hardware, SIP, H.323, IAX, Skype or Google Talk anywhere in the world. For small businesses  operating internationally with limited resources and a limited budget presents a major [...]

Moishe’s Storage Creates Online Tool for Self Storage Customers

Monday, May 3rd, 2010  |  by Rajan Sodhi  |   No Comments  |   


Revolutionizing the way customers choose self storage units, Moishe’s Moving Systems recently announced the launch of its Storage Space Estimator and Online Reservations System. Combined with the recent redesign of Moishes.com, this user-friendly interactive tool allows visitors to the website to simply drag and drop icons of items they plan to store, by room type, [...]

Business Startup Tips and Project Rev Contest

Friday, April 30th, 2010  |  by Rajan Sodhi  |   1 Comment  |   


Business consultant and author Stephanie Chandler of The Leap! 101 Ways to Grow Your Business and The Business Startup Checklist and Planning Guide shares some great tips for business owners in this economy. Watch her video made exclusively for BIG Marketing for Small Business. Social Media – start networking; it’s all about relationships. Don’t walk [...]

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