A DID number (also called DDI / virtual number) is a local telephone number in a selected area code that is forwarded to a landline,mobile, VoIP software or hardware, SIP, H.323, IAX, Skype or Google Talk anywhere in the world. For small businesses  operating internationally with limited resources and a limited budget presents a major [...]

Revolutionizing the way customers choose self storage units, Moishe’s Moving Systems recently announced the launch of its Storage Space Estimator and Online Reservations System.
Combined with the recent redesign of Moishes.com, this user-friendly interactive tool allows visitors to the website to simply drag and drop icons of items they plan to store, by room type, into [...]

Business consultant and author Stephanie Chandler of The Leap! 101 Ways to Grow Your Business and The Business Startup Checklist and Planning Guide shares some great tips for business owners in this economy. Watch her video made exclusively for BIG Marketing for Small Business.
Social Media – start networking; it’s all about relationships. Don’t walk [...]

I recently read an excellent book called The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Although a little dated – published in 1995 – the content still holds very true. According to the book, there are one of three value disciplines that a company can pursue:

Product Innovation – offer [...]

CNet asked me and a few others one of the biggest questions looming in social media circles today: “How can MySpace Beat Facebook?”
MySpace has lost a fifth of it’s US traffic since June of this year and there doesn’t appear to be a quick remedy to stop the bleeding. Facebook has overtaken the once mighty [...]

I attended the ad:tech Digital Marketing event in London back in September and sat in on an intriguing presentation by ComScore about online banner advertising and how more and more people are clicking on less and less of them. In fact, only 8% of Internet users account for 85% of all clicks according to their [...]

“Convenience acts like anti-matter to fidelity. The more convenient something becomes — the easier it is to get — the more its aura dissipates. The more convenient something becomes, the less that item identifies its owner as someone unique and special. For Starbucks, excessive convenience dragged down the brand and made it commonplace.”
And so explains [...]

The most inexpensive yet impacting way for small businesses to compete with the big boys is to lead with remarkable customer service. I know you’ve heard this before, and I’m almost certain you’ve made a similar claim – “We have great service” or “Our service is why people buy from us” – and yet more [...]

You can never underestimate the power of a word. Seth Godin wrote a post about marketing HR (human resources) and how the terminology “HR” brings it with a legacy of treating people like replaceable and interchangeable resources. Almost every business operator agrees that their biggest assets are their people and the skills, knowledge and expertise [...]

In the competitive world of air transportation, Singapore Airlines has jumped ahead as the first to add the new Airbus A380, the world’s biggest jumbo jet. The plane, among other things, boasts 12 first-class suites complete with double beds. Comfortable? Yes, but perhaps a little too comfortable for Singapore Airlines who is now asking customers [...]