Starting a new business but not quite sure whether to incorporate, set up a limited partnership or simply have a sole proprietorship? The folks at Business.com have put together an infographic to help you choose the right business structure for you. Check it out. Visit Business.com for more resources on How to Start a Business

Local media research firm BIA/Kelsey’s most recent Local Commerce Monitor study showed a major jump in the average number of different media used by small and medium-sized businesses for local advertising and promotion—from 3.1 in 2009 to 4.6 in 2010—driven in large part by digital media. Digging deeper into the LCM data, the marketing behaviors [...]

You’re where you have always wanted to be. You are in business for yourself with loads of growth potential and have products or services that people want and customers purchasing what you have to offer. Your future is bright and there is every chance that you will truly succeed in this endeavor. However, now is [...]

Marketing a “branded” business can be a drag. You’ve tried Twitter, tried Facebook but you still feel like you are getting nowhere. Approaching your marketing with branding in mind allows you to create customer engagement, emotional connection and share of voice. If your small business brand is struggling to gain awareness, try a few of [...]

Building on the success of nearly 20 new business enterprises in last year’s California Program for Entrepreneurship (CAPE), Santa Clara University’s Leavey School of Business is accepting applications for the next fully subsidized six-month entrepreneurship program that begins in June 2011. Up to 30 California-based companies will be selected by May 1 to participate in [...]

I was sent some information about a business series on CNNmoney.com that uncovers unique stories of entrepreneurial spirit and the risk and passion that accompany them. The series is called Cadillac Business Unusual, hosted by Chris Hardwick with the newest episode (no.2 of 12 scheduled) telling the story of CrushPad, a unique winery all about personal expression [...]

I find company branded golf shirts and tshirts so boring. Yes, the 2 inch x 1 inch logo appearing at the top left of your chest – that’s the one! I have received so many over the years, and almost never wear them. Usually I pass them along to my dad or they end up [...]