2 Comments | It’s nice to see the hotel industry innovating to respond better to the marketplace, particularly the business traveler. Martina sent me this post on Relactions outlining a new wave of affordable “no-frill chic” hotels being launched that provide safe, comfortable and clean hotels that appeal to the traveler on the move who values this over [...]
2 Comments | The amount of fantastic free technology available online today is simply amazing! I’ve been adopting more and more of them in business and life, and thought I’d share my Top 5 Free Technologies I can’t live without: Google mail and docs – I’m addicted to Gmail. Ever since I switched to my new Mac, I’ve [...]
No Comments | Marketing guru and best-selling author of The Purple Cow, Seth Godin offers advice on how to navigate yourself through the tricky world of venture capital. Raising outside money for your business can be both exciting and frightening. To know how to get yourself in a good situation is to know what motivates VCs. Seth provides [...]
4 Comments | A thoughtful case study can be a very powerful pre-sale tool. It allows a prospect to gain insight on how you can solve their problems by learning how you have helped another. The key word here is insight. Mark Levy on Marketprofs.com provides a very good guide on how to write an insight-based case study [...]
2 Comments | An eye-opening study that contradicts so many pre-conceptions that the older generation isn’t net savvy. E-consultancy refers to the AXA report which found that retired people are browsing the Internet rather then the traditional pastimes of gardening and do-it-yourself activities. Humorously referred to as “silver surfers”, these users were studied in 11 countries, with results [...]
2 Comments | Kim T. Gordon on Entrepreneur.com offers some great tips for marketing smarter: Polish your marketing smarts with this handy quiz. Just answer true or false to these eight questions, then read the answers for important insights that’ll help you improve your marketing in the coming year. 1. On a small-business marketing budget, it’s smarter to [...]
No Comments | Tech guru Ken Nickerson, who convinced Microsoft to buy Hotmail when he was the GM for MSN in Canada, shares his take on technological and other business trends that are creating the most opportunities to launch new companies (as it appears on Canadian Business Online). Go to original link here or read below: Work as [...]
7 Comments | Written by Michael Fleischner at MarketingProfs.com: If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. Who is a part of Generation X? Gen Xers were born between 1965 and 1976 and make up about 17% [...]
