E-Consultancy puts in to question the Cost Per Acquisition (CPA) measurement that all of us use to measure the performance of a particular online marketing campaign. They argue that an online sale results form multiple marketing interactions online like emails and searches, in addition to the paid ad medium, that need to be considered when [...]

CNNMoney.com provides an online calculator that gives you an estimate of what your business is worth. Simply enter in your total earnings last year and select your industry. Learn more

Following in the footsteps of the Marketing Headhunter and in the spirit of year-end lists – yes, another one – here are the top 10 blog posts at BIG Marketing in order of page views: Craigslist Founder Won’t Sell Out Revolutionary Pen-Size Computer Uses Bluetooth Technology Product Packaging that Packs a Punch NHL All Star [...]

Alison Davis at Marketingprofs.com offers up common pitfalls that every business owner and marketer should avoid when communicating key messages in marketing campaigns. Know your audience, speak their language, and make it about them is a great start. Read more

Paul Christ at KnowThis.com wrote this informative article on low cost ways to segment markets: With the exception of basic commodity items such as home heating oil, a single marketing strategy often does not address the unique needs of all members of a market. Nearly all products and services face markets requiring a segmentation approach [...]

I started blogging seriously in August this past year and have been at it since then. This is my official 100th post to this blog – I was quite surprised when I looked at my stats summary and I was sitting at 99 posts. I thought I had posted much less… probably an indication of [...]

Last night I got a sneak peek of the new Yahoo! search marketing platform which is expected to be available around January 2007. They held a launch event at the Opus Hotel in Yaletown – great venue, good appies but not sure about the mini corn-dogs on a stick. At first glance, the Yahoo! interface [...]

Informative article by Carter Weiss in FSB Magazine/CnnMoney.com, owner of a small business called Built NY who used his patents around wine tote bags and accessories to fight off companies producing similar knock-offs. Persistence is resistance. If you have an idea, very rarely will someone steal it until you make money. Once you make money, [...]

Microsoft has put together a free online resource center for Small businesses that allows them to get the most out of their Microsoft software. Like 95% of PC users, you’ve likely got MS Word, Excel, Powerpoint, and Access loaded on your computer – may as well learn how to maximize them to your benefit. There [...]

Sheila Mello in MarketingProfs.com writes how marketing must get involved in the early stages of research and development of products, by applying it’s customer knowledge and research in helping position the product in-line with market demands. You can read the full article as it appears below or go to the original link. Since marketers first [...]