Marketing guru and best-selling author of The Purple Cow, Seth Godin offers advice on how to navigate yourself through the tricky world of venture capital. Raising outside money for your business can be both exciting and frightening. To know how to get yourself in a good situation is to know what motivates VCs. Seth [...]

A thoughtful case study can be a very powerful pre-sale tool. It allows a prospect to gain insight on how you can solve their problems by learning how you have helped another. The key word here is insight. Mark Levy on Marketprofs.com provides a very good guide on how to write an insight-based case [...]

An eye-opening study that contradicts so many pre-conceptions that the older generation isn’t net savvy. E-consultancy refers to the AXA report which found that retired people are browsing the Internet rather then the traditional pastimes of gardening and do-it-yourself activities. Humorously referred to as “silver surfers”, these users were studied in 11 countries, with results [...]

Kim T. Gordon on Entrepreneur.com offers some great tips for marketing smarter:
Polish your marketing smarts with this handy quiz. Just answer true or false to these eight questions, then read the answers for important insights that’ll help you improve your marketing in the coming year.
1. On a small-business marketing budget, it’s smarter to advertise a [...]

Tech guru Ken Nickerson, who convinced Microsoft to buy Hotmail when he was the GM for MSN in Canada, shares his take on technological and other business trends that are creating the most opportunities to launch new companies (as it appears on Canadian Business Online). Go to original link here or read below:
Work as [...]

Written by Michael Fleischner at MarketingProfs.com:
If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.
Who is a part of Generation X? Gen Xers were born between 1965 and 1976 and make up about 17% of [...]

In 10 years, you won’t be able to visit your local Blockbuster. Maybe less. In fact, the only traditional video stores you’ll see are a smattering of ma n’ pa’s and indy film outlets. Blockbuster and the rest of the big chains will only be accessible by a mouse or remote control. Netflix, the successful [...]

Written by Jessica Dickler as it appears on CNNMoney.com. Click here for original link or read below:

Believe it or not, nearly half of U.S. small businesses still don’t have a Web site. Here are 10 ways going online can help boost even the tiniest company.
Web sites seem the way of the world these days, but [...]

Informative article written by Lynn Hunsaker at Marketingprofs.com. Click here for original link:

Lemonade is refreshing, particularly on a hot day. With a little
sugar and a lot of squeezing, sour lemons are transformed into a nice,
healthy source of sustenance.
Similarly, profitable customer loyalty can be a healthy source of
sustenance for brand equity and a powerhouse on hot [...]

Good article written by Paul McCord as it appears on MarketingProfs.com:

One of the critical parts of generating a large number of quality
referrals is, of course, getting quality referrals, as opposed to just
getting names and phone numbers. Often, when a sales professional asks clients for referrals, clients
respond that they either cannot think of anyone or that [...]