Anyone actively spending their advertising budget on digital marketing can tell you how important it is to continuously optimize your landing pages to deliver more qualified leads and sales. Testing creative ad copy in your Google search engine advertising (PPC) helps to improve your visitor clickthru rate, but if your page doesn’t convert that visitor [...]

Starting a small business is fraught with risk, uncertainty and, yes, myths. So many supposed facts of entrepreneurship are actually  old-wives’ tales or outright falsehoods that survive by being repeated (rather than by being true.) If you’re going to make it in the business world, it helps to critically examine these myths rather than mindlessly [...]

Building on the success of nearly 20 new business enterprises in last year’s California Program for Entrepreneurship (CAPE), Santa Clara University’s Leavey School of Business is accepting applications for the next fully subsidized six-month entrepreneurship program that begins in June 2011. Up to 30 California-based companies will be selected by May 1 to participate in [...]

They say experience is the best teacher, but in entrepreneurship, making your own mistakes could mean financial and emotional ruin. If you’re just starting out in the world of business, it pays to learn from the mistakes of others so that you can focus on achievement and progress rather than re-living the failure of those [...]

I’ve come across an excellent resource site entirely dedicated to small business. The Visa Business Network is a free community dedicated to helping small business owners manage and grow their businesses. Interactive features guide members through goals, offer support and provide tools that are easy to use. Members can also connect with other small business owners who have been [...]

According to research from eMarketer, that Farmville or Mafia Wars game you’ve become addicted to on Facebook is part of an industry that will soon be worth $1 billion. With 62 million U.S. Internet users (or 27% of total users in the States) playing at least one game on a social network per month, advertisers [...]

CNNMoney reports that Starbucks is kicking off their 40th anniversary with an updated version of their famous siren logo. Gone are the circle enclosure and words “Starbucks Coffee”, a grandiose move reserved only for the most recognized brand symbols ala Nike’s swoosh mark. They’ve also reduced the identity to one spot color green – no [...]

Groupon, the daily deals website and app, made a balsy move recently by turning down a massive $6 billion acquisition offer from Google. With 40 million subscribers and growing fast, Groupon’s young CEO Andrew Mason explains the website’s phenomenal growth and their pay-for-performance marketing model in this interview with Charlie Rose on TechCrunch TV.