Entries Tagged as 'Market Research'

Find Out How Great Your Service Is By Asking This One Question

Saturday, January 16th, 2010  |  by Rajan Sodhi  |   2 Comments  |   


Ask anyone running a small business or large enterprise, and chances are they will cite the quality of their customer service as one of the key reasons people buy from them – often based on verbal feedback they get from internal staff and customers. This is fine, but it lacks a universal measurement that would [...]

Om Malik And Guests Discuss Perfect Hosting for Startups

Friday, November 20th, 2009  |  by Rajan Sodhi  |   No Comments  |   


GigamOM and PEER 1 Hosting are putting on an event called FutureHosting and broadcasting it live on webstream, Dec 3rd at 9:30am PST. The live panel discussion will be hosted by leading technology blogger Om Malik, and an excellent lineup that includes:

Byron Sebastian, CEO, Heroku
Sebastian Stadll, Founder, Scalr
Jason Hoffman, CTO, Joyent
Robert Miggins, SVP BizDev, PEER [...]

Banner Ads Are Better Than Clicks Suggest

Thursday, November 5th, 2009  |  by Rajan Sodhi  |   1 Comment  |   


I attended the ad:tech Digital Marketing event in London back in September and sat in on an intriguing presentation by ComScore about online banner advertising and how more and more people are clicking on less and less of them. In fact, only 8% of Internet users account for 85% of all clicks according to their [...]

Cloud Hosting Still Cloudy for Many Businesses

Monday, October 26th, 2009  |  by Rajan Sodhi  |   1 Comment  |   


All the buzz in web hosting these days is around cloud hosting. From large providers like Amazon Web Services (AWS) to the Rackspace Cloud, to a whole bunch of tiny providers, you can’t find a corner on the Internet that isn’t talking about or trying to offer up a cloud service. But what exactly is [...]

All About New Influentials at Northern Voice 2009

Sunday, February 22nd, 2009  |  by Rajan Sodhi  |   1 Comment  |   


I’m sitting in on an excellent presentation (that is me in the back row, third one in) by Nate Elliott of Forrester Research who is presenting his findings on the New Influentials – Internet users who maintain a weblog or personal homepage, who join in discussions on web message boards, forums, etc. and regularly update [...]

Size Matters for Lovers on New Jumbo Jet

Wednesday, October 31st, 2007  |  by Rajan Sodhi  |   3 Comments  |   


In the competitive world of air transportation, Singapore Airlines has jumped ahead as the first to add the new Airbus A380, the world’s biggest jumbo jet. The plane, among other things, boasts 12 first-class suites complete with double beds. Comfortable? Yes, but perhaps a little too comfortable for Singapore Airlines who is now asking customers [...]

Marketing Metrics: Measuring Events over Page Views

Wednesday, October 10th, 2007  |  by Rajan Sodhi  |   1 Comment  |   


Insightful post from Steve Rubel at Micro Persuasion who questions the value of popular online marketing metrics “page views”, “unique visitors” and “time spent” – all metrics I currently use to measure our sites. The questions he raise are the same questions I continually ask myself when reviewing these stats – particularly how valuable a [...]

Web Hosting at Home: Pros and Cons

Wednesday, October 10th, 2007  |  by Rajan Sodhi  |   2 Comments  |   


Great article written by Zvi Grauer who weighs the pros and cons of hosting your servers in-house (home or office) versus outsourcing to a web hosting provider. Many startups and small-to-medium size businesses host their servers in-house for convenience, costs and control. What they give up is security, bandwidth performance and a redundant environment [...]

No-frill Chic Hotels Deliver A Good Night Sleep

Tuesday, October 9th, 2007  |  by Rajan Sodhi  |   2 Comments  |   


It’s nice to see the hotel industry innovating to respond better to the marketplace, particularly the business traveler. Martina sent me this post on Relactions outlining a new wave of affordable “no-frill chic” hotels being launched that provide safe, comfortable and clean hotels that appeal to the traveler on the move who values this over [...]

Top 5 Free Online Technologies

Thursday, April 19th, 2007  |  by Rajan Sodhi  |   2 Comments  |   


The amount of fantastic free technology available online today is simply amazing! I’ve been adopting more and more of them in business and life, and thought I’d share my Top 5 Free Technologies I can’t live without:

Google mail and docs – I’m addicted to Gmail. Ever since I switched to my new Mac, I’ve been [...]