Tommy Humphreys of BCBusiness Blog offers simple tips for small and medium size businesses on how to use public relations and press releases to help promote your business. Today’s press releases can be done far more cost-effectively than ever before with all the different online tools and services available. And don’t forget the SEO and [...]

Fantastic keynote from Rory Sutherland at TED about “Sweating the Small Stuff”. This is a must watch at 12min 30sec that goes by fast.
He makes a compelling case that the world we live in wants to believe that big, important problems require big, important, and expensive solutions. However, the reality is that what changes our [...]

A DID number (also called DDI / virtual number) is a local telephone number in a selected area code that is forwarded to a landline,mobile, VoIP software or hardware, SIP, H.323, IAX, Skype or Google Talk anywhere in the world. For small businesses  operating internationally with limited resources and a limited budget presents a major [...]

Revolutionizing the way customers choose self storage units, Moishe’s Moving Systems recently announced the launch of its Storage Space Estimator and Online Reservations System.
Combined with the recent redesign of Moishes.com, this user-friendly interactive tool allows visitors to the website to simply drag and drop icons of items they plan to store, by room type, into [...]

Business consultant and author Stephanie Chandler of The Leap! 101 Ways to Grow Your Business and The Business Startup Checklist and Planning Guide shares some great tips for business owners in this economy. Watch her video made exclusively for BIG Marketing for Small Business.
Social Media – start networking; it’s all about relationships. Don’t walk [...]

I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]

Ask anyone running a small business or large enterprise, and chances are they will cite the quality of their customer service as one of the key reasons people buy from them – often based on verbal feedback they get from internal staff and customers. This is fine, but it lacks a universal measurement that would [...]

I recently read an excellent book called The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Although a little dated – published in 1995 – the content still holds very true. According to the book, there are one of three value disciplines that a company can pursue:

Product Innovation – offer [...]

CNet asked me and a few others one of the biggest questions looming in social media circles today: “How can MySpace Beat Facebook?”
MySpace has lost a fifth of it’s US traffic since June of this year and there doesn’t appear to be a quick remedy to stop the bleeding. Facebook has overtaken the once mighty [...]

Even with the economy in the tank, the people at Apple continue to show outstanding profits and sales, all without pulling the trigger on deep discounts and fire sales to compete this holiday season. Find out four things Apple has mastered to make this possible.
Apple is coming off the best performing fiscal year ever [...]