Entries Tagged as 'Branding'

Sun Life Naming of Stadium Brilliantly Timed For Super Bowl

Sunday, February 7th, 2010  |  by Rajan Sodhi  |   Comments Off  |   


I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]

Find Out How Great Your Service Is By Asking This One Question

Saturday, January 16th, 2010  |  by Rajan Sodhi  |   2 Comments  |   


Ask anyone running a small business or large enterprise, and chances are they will cite the quality of their customer service as one of the key reasons people buy from them – often based on verbal feedback they get from internal staff and customers. This is fine, but it lacks a universal measurement that would [...]

Narrow Your Business Focus and Dominate Your Market

Tuesday, December 15th, 2009  |  by Rajan Sodhi  |   3 Comments  |   


I recently read an excellent book called The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Although a little dated – published in 1995 – the content still holds very true. According to the book, there are one of three value disciplines that a company can pursue:

Product Innovation – offer [...]

MySpace Should Focus on Youth, Artists and Counter Culture

Friday, November 27th, 2009  |  by Rajan Sodhi  |   No Comments  |   


CNet asked me and a few others one of the biggest questions looming in social media circles today: “How can MySpace Beat Facebook?”
MySpace has lost a fifth of it’s US traffic since June of this year and there doesn’t appear to be a quick remedy to stop the bleeding. Facebook has overtaken the once mighty [...]

No Fire Sales at Apple This Holiday Season, Or Ever

Wednesday, November 25th, 2009  |  by Ryan Kelly  |   2 Comments  |   


Even with the economy in the tank, the people at Apple continue to show outstanding profits and sales, all without pulling the trigger on deep discounts and fire sales to compete this holiday season. Find out four things Apple has mastered to make this possible.
Apple is coming off the best performing fiscal year ever [...]

Om Malik And Guests Discuss Perfect Hosting for Startups

Friday, November 20th, 2009  |  by Rajan Sodhi  |   No Comments  |   


GigamOM and PEER 1 Hosting are putting on an event called FutureHosting and broadcasting it live on webstream, Dec 3rd at 9:30am PST. The live panel discussion will be hosted by leading technology blogger Om Malik, and an excellent lineup that includes:

Byron Sebastian, CEO, Heroku
Sebastian Stadll, Founder, Scalr
Jason Hoffman, CTO, Joyent
Robert Miggins, SVP BizDev, PEER [...]

Banner Ads Are Better Than Clicks Suggest

Thursday, November 5th, 2009  |  by Rajan Sodhi  |   1 Comment  |   


I attended the ad:tech Digital Marketing event in London back in September and sat in on an intriguing presentation by ComScore about online banner advertising and how more and more people are clicking on less and less of them. In fact, only 8% of Internet users account for 85% of all clicks according to their [...]

Cloud Hosting Still Cloudy for Many Businesses

Monday, October 26th, 2009  |  by Rajan Sodhi  |   1 Comment  |   


All the buzz in web hosting these days is around cloud hosting. From large providers like Amazon Web Services (AWS) to the Rackspace Cloud, to a whole bunch of tiny providers, you can’t find a corner on the Internet that isn’t talking about or trying to offer up a cloud service. But what exactly is [...]

Malcolm Gladwell Comes to F5 Expo in Vancouver

Tuesday, September 29th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking [...]

Steve Nash Vitaminwater Ad Uses Crowdsourcing and Social Media

Sunday, September 20th, 2009  |  by Rajan Sodhi  |   2 Comments  |   


Proud to be Canadian. Even more so after seeing hometown hero and NBA superstar, Steve Nash pitch Vitaminwater in this hilarious infomercial spoof. It appears Steve is spreading his wings and positioning himself for a career in television. He did an even funnier bit recently on David Letterman, and I’ve learned that the new SHAQ [...]