For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank.
No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain consumer attention.
Since 2014 is already underway, it’s more important now than ever to rethink your small business content marketing plan. If you are a digital immigrant, unsure and new to the world of content marketing, then take these suggestions as guidance to slowly establishing a new plan of attack to get your business exposure.
Real-Time Data Tracking Software
Is it enough to track how many visitors perused your website, how long they stayed and if they used any action buttons? Google Analytics is not enough. This particular data tracking is beneficial to see the flow of web traffic to and from your business website, but it doesn’t give you a clear picture of the demographic of people interested in your business.
Also, the Internet is flooded with robot traffic and not humans. So, this information could easily be subject to manipulation. You have to go farther than relying on sales data for marketing as well.
Go the extra mile and consider real-time data software, such as optiX. Rather than invest in traditional marketing methods to tack consumer preferences and behavior, this type of software go much further in giving businesses access to relevant data, faster.
It provides real-time data, consumer insights and analytics projecting the growing purchasing trends and habits of consumers, which is valuable in developing your marketing and SEO strategy.
The Popularity of Videos
Online videos remain one of the most popular ways to draw visitors and traffic to your website. Youtube still pulls in over 1 billion users per month. Popular videos go viral online faster than any written article. Everything recorded through a camcorder, smartphone, tablet or webcam draws a person’s attention better than any article title or written piece.
The most engaging content is found in videos. People share links to videos on the major social media channels all the time. When a video is sent in a private Facebook message or posted on a status in the newsfeed, Facebook scans the link and pulls up the video immediately. Not too long ago, Instagram jumped on the video trend and now allows you to share short video clips in addition to static photos.
Fusing video content and small business isn’t a difficult task for a marketing team or even entrepreneur. If you’re really ambitious, then you might want to purchase an HD camcorder. But with the video capabilities readily available through smartphones, tablets and built-in webcams, there really is no need to splurge.
Consider producing a video podcast. In these re-occurring pieces, interview satisfied customers, offer an inside look at your team members at work, or even record funny office pranks and antics. The content doesn’t have to specifically profile your products and services every time. Finding a way to insert humor in your videos, while delivering helpful tips and information is a great way to have your content earn likes and shares.
Ted Levin is a freelance writer and editor. He enjoys writing about social media, content marketing, and storytelling.