The new age of SEO and content marketing online have small business focused on blogging, social media, keyword research, website development, and other tactics that make them overlook additional key marketing moves to boost their exposure to the average consumer.
A solid online and offline marketing strategy will do wonders for your small business. Consider these tips to improve your business reach and attractiveness to customers.
Video Blogging with Customers
The mantra, “Content is King” rings true when attempting to boost page rankings for search engine optimization (SEO). Running a successful website is reliant on the availability of fresh, rich and unique content on the blog or newsfeed of the website.
This content isn’t simply written blog posts, but are keyword optimized and include relevant photos and videos attract visitors. Running a video blog could be just the thing to boost your website’s rankings, improve your brand image and connect more intimately to current and potential customers.
Showcase your products and services through re-occurring short videos talking to customers about their experiences and successes, your business culture and work environment, community activities and anything that else that connects your brand in a more enriching manner.
More and more Internet users prefer watching a video than read an article. Video blogging is the perfect tool to attract and engage new customers on your website and increase conversion. And don’t be afraid to spend a little more money on an HD camcorder and a proper mic–these days, you can find them both for cheap.
Brand Marketing through Packaging
Your company’s reputation and image online is often determined by reviews and search engine rankings. Every business owner wants their products or website on the first page of Google and Bing when a relevant keyword is searched upon. This should certainly be a major focus for small business owners.
But entrepreneurs shouldn’t overlook the importance of brand packaging. How a potential customer sees the product on a store shelf, in a picture on Amazon or Ebay, or anywhere else can either pull them in or drive a potential sale away. The packaging for a product should be simple, aesthetically pleasing and easily understandable.
Don’t Forget About Mobile Marketing
We’re in the age of mobile. Mobile marketing deserves more attention and resources than at any time before. With the proliferation of smartphones and tablet use, the PC is becoming increasingly irrelevant. And don’t let thesemisunderstandings around mobile marketing deter you from investing in it.
A navigation-friendly, visually pleasing and intuitive mobile site is a great place to start. There are many fantastic responsive WordPress themes to choose from that can help you accomplish this, quickly and on a small budget.
Successful mobile sites also have easy to find contact information and call-to-action buttons to lead forms, shopping carts and landing pages. As well, Social media is integrated throughout to make any of the content easy to share, along with following your brand.
Ted Levin is a freelance writer and editor. He enjoys writing about social media, content marketing, and storytelling.