An emphasis on quality, not quantity, should be a major point in 2014 for businesses utilizing content marketing as a marketing strategy.
Some analysts are calling 2013 the year of the small business. With more than half of all working Americans working for what the Small Business Administration defines as a small business (fewer than 500 employees) that could definitely be considered true.
It’s also a fact that more than 500,000 new businesses are started each month. Unfortunately, many of those businesses don’t make it to month two. The ones that do are on the cutting edge of small business marketing; they take risks, experiment and aren’t afraid to fail, because they know if they do they’ll come back stronger.
Where will small business marketing take us in 2014? What sort of trends can we expect small businesses to jump on when it comes to their marketing efforts?
A Growing Digital Budget
The rise in digital marketing over the last few years has done wonders for small businesses. With a sound marketing strategy, small businesses can compete with the biggest of corporations in certain regards. Small businesses are spending more on marketing, specifically digital marketing, because they’re seeing a significant return on investment when done correctly.
Small businesses are selling everything from knitted scarves to DIRECTV subscriptions, and having a lot of success doing so with money allocated to the right places in their marketing budget. In 2014, expect this trend to continue, as the digital marketing budget grows even more.
The Content Marketing Boom Continues
The content marketing boom over the last few years has done wonders for small businesses, who are finding out that creating engaging and helpful content is one of the chief marketing strategies that’s working right now. Not only does potential customers solve problems, but it can help out in the search engines too. Expect more and more small businesses to put emphasis on content marketing in 2014.
As content marketing continues to grow, it’s reasonable to expect that the successful small businesses in 2014 will view content marketing as a way to truthfully interact and help consumers, whether they’re customers or not. An emphasis on quality, not quantity, should be a major point in 2014 for businesses utilizing content marketing as a marketing strategy.
The Continued Rise of Social Media
Social media is absolutely vital for small businesses, and will continue to be so in the upcoming year. Small businesses can compete with big businesses on the exact same level when it comes to social media, which is why it’s one of the best strategies when it comes to small business marketing.
Recent Google updates suggest that in 2014, social media and social sharing will have a greater impact on search engine optimization, which can be key for small businesses. While it’s unknown exactly how social signals will affect SEO, it’s clear that it will; if you’re a small business, take note.
What Else Can We Expect?
What other lesser-known trends can we see when looking into the crystal ball for 2014? We can expect small businesses to be smarter about their marketing. The 2014 consumer is educated about purchasing goods and services, and small businesses that recognize that will succeed. Creating marketing materials that matter is important, as gone are the days of generic marketing filler content that does no good to anyone.
Ted Levin is a freelance writer and editor. He enjoys writing about social media, content marketing, and storytelling.