The motivation behind guest posting is to establish the authority of your company’s voice and attract readers to share your post with their networks in order to expand your reach.
One of the best methods of increasing visibility of a small business website is to utilize the process of guest blogging. Through crafting creative posts for others sites, companies can market themselves and develop an increased online presence. With quality guest posts, more people are bound to see your content and follow the links back to your site in an inbound marketing technique. Here are three guest blogging tips to help your small business benefit from this proven SEO strategy.
1. Winning Content
The motivation behind guest posting is to establish the authority of your company’s voice and attract readers to share your post with their networks in order to expand your reach. So when generating content, it is important to work on writing something that people will want to share. Some effective strategies include:
- Writing a how-to or other tutorial
- Reporting on breaking news within your industry
- Pick a controversial topic (or take a controversial stand)
- Use a number in the title such as “8 Ways to Use High Definition Audio Technology”
- Include an interview with an industry expert
- Design or use an attractive infographic
Taking the time to craft quality content will pay off in the long run. You don’t want to just create something that looks legitimate. You want it to be legitimate so that your audience finds it truly useful and can’t wait to re-post it on their social media profiles or own websites.
2. Audience Analysis
Another area that requires a bit of research, but will provide a long term payoff is in knowing your audience. If your small business specializes in innovative technologies, then you will want to target a website like Spark. On this type of a website that publicizes new technology, your product and subject matter will find a better home and will prove of greater interest to the host blog’s readers. But if you were to instead write about emerging technology on an organic foods blog, you probably are not going to generate any great response, let alone the links and shares you need.
So identifying your niche is key. After you know who is the best audience for your content, one that will be interested in your products or services, you can actively pitch to relevant blogs. Having content which is related to the host blogs’ particular niches will also increase your chances of securing a guest spot. In the end, both your business and the host blog stand to gain from appropriately targeted content.
3. Post Promotion
Finally, after you have created quality content and found the right audience, it is time to promote your posts. Start by sharing your article with your own network. This will direct traffic to the host blog as well as your own. And from there, your connections will hopefully spread the link to their own contacts.
Promotion is simple with social media sites. The best places to advertise your link are:
- On your business and personal Facebook pages
- Highlight the link on your own website
- Share on Google+
With these three steps, some research a hard work, your business is on its way to attracting new audiences through effective guest posts.
Ted Levin is a freelance writer and editor. He enjoys writing about social media, content marketing, and storytelling.