Be Specific about the Duties of the Position
Committing to a job is a big decision, and because of this, job seekers like to know what they’d be getting themselves into when they’re applying for an open position. When writing your job advertisement, make sure to include the details of what the seeker is looking for; daily tasks and responsibilities, wage/salary, and expected schedule/hours are all things that employees like to know ahead of time. Many job advertisements fail to provide applicants with enough information about what the position actually entails, so giving enough information would help weed out the workers whose lifestyle wouldn’t fit in with the job.
Advertise Any Benefits You Offer
If it’s one thing employees want to know about, it’s the perks that come along with a potential employment opportunity, and mature job seekers often use this as a stipulation on whether or not they should pursue a career path. Whether you offer health/dental/life/income protection insurance, paid vacation time, or flexible compensation, let it be known what type of benefits package they could be looking at. When you offer an incentive for long-term employment, you’ll attract job seekers who are looking to commit to the position for the long haul.
Be Clear about What You’re Looking For
Job seekers don’t like to waste their time applying for a job that they’re not cut out for, so make it clear what type of attributes your ideal candidate is required to have; if you know you’re not going to hire someone who doesn’t have a certain amount of experience, a high school diploma, or adequate references from professionals in the field, be fair and make those requirements unmistakable for a candidate to miss. It will save both parties valuable time and energy.
Highlight Your Company’s Culture
A dry and dull advertisement is going to attract dry and dull candidates, and if you’re looking to bring in employees with innovative and sharp-witted ideas, you’re going to want to find a way to express your company’s personality through your job advertisement. Provide links to pictures of your company softball game, or highlight some of the volunteer work your staff participates in. The point is simply to make the backbone of your company appear refreshing in comparison to competitors in the market as well as to show your applicants that being employed with your business comes with a sense of pride.
Give Clear Direction on How to Apply
As obvious as this might seem, it’s amazing how vague job advertisements can be when it comes to giving directions on how to apply. Do you want them to call and make an appointment for an interview? Fill out an online application? Send over a resume and cover letter? Be direct and spoon-feed the applicants the information they need the most to avoid any confusion in how they should apply.
When it comes to running a business, your employees are the core of your success, so it’s important to take the right measures to only bring in the most qualified and hardworking candidates. With the increase of job opportunities available, however, attracting the right employees is much easier said than done; whether you’re advertising an open position on the internet, in a newspaper, or through a recruitment agency, ensuring that your job advertisement provides enough information and highlights your company’s greatest qualities is the key to creating your star team.