By now, small businesses already know the power of social media marketing. However, there are a number of great mobile apps that can be implemented and take any digital marketing strategy to the next level.
When viewing mobile web user statistics, you will quickly conclude that this is where your consumer base is. According to the latest Internet trends, 2014 should see more mobile web users than those on desktops. Advertising, marketing, shopping and spending habits have metamorphosed into a digital hybrid that still clings to traditionalist virtues. However, there is a great new app that will help you stand out from the competition while offering a creative avenue to build your brand awareness. That app is Vine.
A 6-Second Video is Worth 1,000 Words
Vine is a mobile app that was launched a few weeks ago by Twitter. It allows iPhone, iPad or iPod Touch users to shoot six seconds of video footage and broadcast it through Twitter and Facebook. You don’t have to be a film school graduate to create these digital shorts—the app is extremely simple to use. All you do is point your mobile device, touch the screen and shoot the video. By integrating Vine into your marketing platform, you can reach and engage the short attention span of potential clients who are increasingly consuming digital video.
Time is on Your Side
When imagining a six second microfilm, most people immediately fail to see how such few seconds can provide a wide enough window to deliver a brand message. Do not think of this app in terms of time limitation. Rather, challenge yourself to be creative and concise with the time you have. The platform forces you to be on point with your key message and brand essence.
How Can a Business Use Vine?
Thanks to Vine, social SEO campaigns will get a needed makeover. Vine truly stands out as a model for online marketing today. In fact, several authoritative sources have credited Vine as a tool indicative to how brands and consumers will be communicating with one another as we advance towards the future. New forms of content can be created to entice and tease consumer behavior that will find its place in Google SERPs.
You Mean Business
Yes you do. But here is some advice: do not get treat this app like a marketing toy. Be very selective in the videos you upload and ensure it is consistent with your brand platform. Treat these videos with the same care as you would an other marketing channel.
Ideas for Using Vine
These short videos can be used to demonstrate products, offer client testimonials, reveal new services, or simply exhibit the community spirit of the company. For example, if you run an artist supply shop and also offers art lessons, use the six seconds to demo how to make a brush stroke for painting trees in a landscape or how to punch a pattern through stencil board, while including your logo and call to action. With most of us being visual learners, Vine videos–with their short time limitation–forces you to find creative ways to engage your audience in a way like never before. And you may just find those six seconds are all that you need.