Just because you're a small business doesn't mean you have to look like one online.
A well planned strategy to put your best face forward and appear bigger than you are can help you engage potential customers who may otherwise not give you the time of day. This, in turn, can instantly translate into higher sales conversion. Here are six suggestions on how to make your small business look bigger online.
1. Get a Global Sounding Domain Name
If you have a domain name like phoenixwebdesign.com, this gives the immediate impression that you only service the Phoenix Arizona area–only one region. Try registering a name that gives the impression that you offer your services worldwide. For example, change phoenixwebdesign.com to something like worldclasswebdesign.com.
2. Consider Getting an Aged Domain Name
Most savvy Internet users know how to quickly check how old a domain name is and they may be motivated to do so if they are considering buying something online from an unfamiliar company. If your domain name is two months old, this is a tell-tale sign that you’re a new, and probably a small start-up business. So, if you are just starting out, consider buying an aged domain name, one that’s been around for at least two years, and longer if you find one for sale that fits your business.
3. Make Your Social Media Accounts Look Highly Professional
It can be worth the extra expense to hire a designer to create a custom and professional look for your Facebook page, Twitter page, LinkedIn page, and other social media accounts. You can have a world-class website but if a potential customer clicks on one of your social media links and finds a spartan amateurish page, this will be an instant clue that you are not a large business. On the other hand, you can give the illusion of being a bigger business than you actually are by having a sophisticated, professional looking social media pages.
4. Make Sure Your Social Media Accounts Have Thousands of Follows
Another sure sign that your business is small potatoes is when your social media accounts have a small number of followers, especially if they aren’t very active. You may want to hire a social media specialist to work on increasing the number of followers on your social media accounts through a content marketing strategy. It should include a game plan to engage the dedicated users you have to participate in a more active discussion under your account. Ask for their opinion to get the dialog going.
5. Send Out Professional Press Releases
Big businesses tend to send out professional press releases all the time. You can too, regardless of how big your business is. You can use PRweb.com or other similar sites to send out press releases at very reasonable prices. You can link to some of these press releases as they get posted around the Internet.
6. Hire a Professional To Design Your Website
Many online small businesses start out designing their own websites. However, unless you are truly exceptional at web design, this usually shows. Some people use professional templates as a short-cut and to save money. However, these templates get used by a lot of sites and internet users can quickly recognize a template that is used a lot. It’s a sign that your business isn’t very big because bigger business almost always have a custom designed website. So, if you want to appear like a bigger business, consider hiring a professional to design your site and give you a truly custom look.