The hardest part about running a small business is getting your name out there. The web is an incredible resource for reaching a wide audience, but something has to help direct people to your site in the first place. That’s where promotional items can come in handy. After all, they are going into the hands of potential customers, and that amplifies your chance of being noticed by more members of the general public. If you’re on the fence about which promotional items will actually create some interest in your company, here are the ones that have the longest reach.
Putting your company name and logo on a t-shirt is an excellent way to get people curious about what exactly your company is, and getting people to ask questions about your business is a great leap into securing some more clientele. It’s all about spreading the word, and t-shirts can really help generate some interest from the local community. If someone wears a shirt with your logo on it, imagine how many people are seeing that in comparison to someone seeing an ad in the newspaper; it essentially works as mobile advertising that pays for itself many times over. From the man sitting on the bus to the woman standing in line at the grocery store, shirts get noticed.
Pens are another great way to get your business logo seen and heard. A free pen is something that’s welcome by almost anyone; they’re a common thing to need frequently, but many people never carry one on hand. Aside from that, they’re easy to pass out. Go into any business and ask if they’d like some free pens, and more often than not, company owners will say yes. Waiting rooms are an excellent place to drop off some promotional pens as well because humans are an impatient species, and they are much more likely to notice and inquire about what’s written on the pen if they don’t have much else to focus on.
Spring is just around the corner, and that means that parks are going to be filling up fast with avid outdoor enthusiasts who would go crazy for a free Frisbee. Although it’s a less conventional item, as well as seasonal, it helps to do something that stands out from the crowd. It’s all about who you are marketing to; by going after a demographic that is less likely to come across your website or hear about you from friends, you’re broadening your potential client base by targeting a whole new audience.
4. Tote Bags
Tote bags, or reusable grocery bags, work great to promote your business, and they help out for a couple different reasons. First off, you’re offering a practical item that someone can actually use for their daily chores, and items that have a real purpose go much further than things that get tossed away or shoved into a junk drawer somewhere ( stress balls, bobble heads, etc.) The best part though, is that a bag designed to be reused for groceries will help build your public image; it gets people to associate your logo with environmental awareness, and that fact alone will help you win over some client loyalty.
5. Water Bottles
Water bottles are one of the best promotional items to market your small business with. Aside from having a much needed purpose, they are taken to the office, the grocery store, the gym, and basically anywhere else you can imagine; their reach is unlimited, and that’s what you want to aim for with marketing your small business.
When operating a business, it can be difficult to find the right marketing strategy, but the answer is simple: there is no right or wrong way to go. Every small company has to find out what works and what doesn’t on a case by case basis. The only general rule to go by is to consistently try to diversify your tactics and make sure you’re always brainstorming how to reach a wider client base. That’s where promotional items come in; they extend their use to a variety of people, and that’s how you are going to get your small business buzzing with new opportunities.
Guest Author – Julie Hartwell is a freelance writer who loves anything to do with the arts, design, and effective business marketing. When she’s not embarking on her own creative adventures, she writes about custom t-shirt printing for Blue Cotton.