It’s not every day—or year or even decade—a site like Facebook comes along, so waiting for another trendy social network to pop up if you’re new to business to leverage is futile. With over a billion members to date, Facebook is absolutely huge and will continue to grow going forward, especially when you factor in so many mobile users in the world and the growing mobile market.
If you’re a business startup looking to succeed with an online business, there are two things you should know: One–You need to use Facebook. This, to quote Robert De Niro, “Is what it is.” It’s how the world is trending. And Two–You should definitely implement mobile advertising to build a base and to promote your overall brand. Here are three benefits of mobile advertising and how to leverage it:
1. Added Value Through Personalization
Mobile advertising is inherently far more personal than using Facebook’s desktop features. Sure, you can use different features on the site to target ads and other materials to a specific individual, but only mobile gives you the opportunity to send this material directly to their mobile devices via the site’s News Feed. This gives small businesses and startups a fantastic chance to add more value to posts, giving people exactly what they want, and exactly where they want it. Leveraging this by giving your target market value can generate a high volume and high quality of engagement that will help to bolster your brand.
2. Multi-Format Advertising Available
It’s all about catering to your market and offering your market value. There are quite a few different mobile devices out there, and apart from a few sites and apps, the Samsung Android crowd and the Apple iPhone crowd have quite a different Internet browsing experience. The benefit here is that mobile advertising allows you to be personal enough to advertise directly to every audience, no matter which device they’re connecting to the web with. Facebook also offers different ad formats for you to use, such as Page Post Ads and Sponsored Stories. Using the sponsored ads and tailoring them for a specific device allows you to communicate on a very personal level.
3. Optimize and Test Ad Placements
Facebook offers you a few different options in terms of ad placement. For a mobile audience, a feature like placement targeting will create a highly optimized campaign with higher CTR and ultimately more long-term fans and customers. Leverage this placement by implementing campaign splitting – sponsored stories and promoted posts. When these measures are implemented via Facebook mobile, they reach a higher percentage of users’ News Feeds, which gives you more recognition.
There are many step-by-step tutorials available online to walk you through the process of implementing a mobile advertising campaign yourself. Once you grasp how the Facebook ad platform works, you can begin testing the benefits to boosting your brand relevance in a big way.
Guest Author – Stanna Johnson is an online writer for Qwaya – a Facebook ads manager tool and a social media enthusiast who loves to write about the latest social media trends.