Video marketing has come to the forefront of online marketing strategies. Videos are watched more often, and lead to sales more often, than regular text. YouTube has become a search engine in itself, and Google is also showing videos in search results, with the most relevant videos getting into the top half of page one. In fact, a high ranking in a YouTube search often translates to a high ranking in Google also. How do you make sure your video ranks highly in your prospects’ searches? Below are the five elements that are most important to optimize to ensure maximum exposure in search engines.
Like any index, the first thing Google and the YouTube search feature will look at is your title. Make sure the text is relevant to the video content and contains the key words people are likely to search for. Keep the title short (27 characters or less) to ensure that the keywords show up in the video link itself, also.
The next step is to optimize the description of your video. The description can be longer, up to a few sentences, and should contain keywords and keyword variations. However, make sure that the description is relevant and makes sense to viewers. Keyword stuffing in this field is likely to hurt your search results, not help them. In addition, since viewership is also a key SEO factor, you want to be sure people are encouraged to click on the video to view it.
Here’s the place to put all of your relevant keywords without worrying about full sentences. Tags will allow your video to be shown as a ‘related video’ to other postings with similar tags, increasing exposure in a YouTube search. In addition, Google will use the tags to categorize your video and determine what search terms the video should be displayed for.
Number of Views
Thousands of videos are uploaded every day to YouTube. In order to separate the best content from the rest of the videos, YouTube relies on viewership. This ranking gets carried over into Google search results. A video with a high number of overall views, and with a high number of views in the previous 24-48 hours, will rank more highly than a video with fewer. The best way to increase your viewership is to promote your video across all channels that are available to you. Post a message about it on your blog, your Facebook fan page, Twitter, and your website. Include a link in your email newsletter or update. Make sure all of your fans and followers know about it and are encouraged to view it.
In addition to views, YouTube (and Google by extension) looks for high rankings, that is, a high number of ‘thumbs up’ results under the video. This is another area where mobilizing your fan base is important. Encourage them to thumbs-up the video, and to share the video with their friends. The more eyes and high rankings you can get, the better the exposure of your video will be in search results. Of course, more views and higher rankings can mean more customers from your fan base, too!
Overall, the rules of optimization are not that much different for videos than for other online sites. They key is good labeling, great exposure, buzz, and high rankings. Putting out video content is the best way to compete and to gain both attention and sales. Make sure the effort you put in to create a quality video is supported by excellent SEO and social media sharing efforts. Then, watch your business grow!
Guest Author – This article was created by the team at Connect Your Home, an authorized retailer of a variety of home services including cable TV, satellite TV, home security and phone service internet.