Facebook is a tricky beast and one that you must spend the required time and effort to get the desired results. You can’t really “wing it” as your fans are counting on you to deliver good information, entertainment and or useful tips. Whatever your niche and whatever it is you offer, when you set up a Facebook fan page, this page will now represent you and your business. So it’s important to dedicate the time required to make your fans happy and keep them loyal. So, let’s take a look at four good loyalty apps for Facebook pages.
1. Punch Tab
This is perhaps the most well known of the Facebook loyalty apps, perhaps because it is FREE. But just because it’s free, does not mean it’s flimsy or feature-poor. In fact, it has a number of very cool features that enable fan participation and foster continued loyalty. What is it? Essentially PunchTab.com has several apps in their portfolio including giveaways, loyalty program, badges and achievements plus two other apps aimed at large agencies. With the Loyalty program app you’re able to turn your site or blog into a Facebook liking machine, via the various actions that users can take with the app. When you install Punch Tab on your site, you then are able to reward your users with gift cards or other similar type goodies when a certain action is completed. However this is not a one time action, but continuous – which means they keep coming back for more. The app is FREE to use up to 10,000 users.
For those who want a bit more flexibility in their social media campaigns, Wildfire might be the best option for you. With Wildfire Apps you get to choose from various loyalty oriented apps and pay an interesting model of $5 per promotion and .99 per day the app is run on your site. So for example, if you run a giveaway using the Wildfire app, you would pay .99 per day for however many days you run the giveaway. These are top notch apps which allow you to increase your fan base, engage users and have fun all at the same time. For loyalty related efforts, we suggest you try the trivia and quizzes app or the group deals app.
3. North Social
This is a Chicago based Facebook apps powerhouse, that carries everything from giveaway apps to contest apps and the viral wave to an exclusive fan offers loyalty app. However, these are not free–there’s a monthly fee involved in using North Social. Pricing starts at $19.99 a month for access to all 19 apps (as of this writing) for one page and up to 1,000 fans. They have a great selection of cool and smart apps for every imaginable scenario including videos, Twitter, donating, volunteering, maps, deal share, photo showcase and more. This might be a good option for the smaller business or website owner as it’s strictly a one off monthly fee with no long term contracts and no set up fee.
For those who need to spruce up their Facebook pages before engaging in an all out Facebook loyalty campaign. Take a look at Lujure.com, a website that enables Facebook page users an easy and quick solution to the ultimate business fan page. With Lujure, you can create custom tabs which can lead to giveaways, an FAQ page, a contact page or your special in house loyalty program. It’s all drag and drop, no code knowledge is needed and the service is FREE for one custom tab and one page, otherwise it starts at $30 for more pages and more custom tabs. A great way to make your page inviting, exciting and engaging.
What tools do you use for increasing Facebook loyalty or engaging your users? Share with me below in the comment area.
Guest Author – Missy Diaz writes for an online reputation management blog.