When considering your business’s SEO needs, there are a few ways to go and each come with their own set of benefits and faults. Figuring out what is best for you or your company is a good place to start. SEO can either be done through an agency or by your very own in-house team and each provides their very own set of pros and cons. Understanding these is the very first step in guiding you through the SEO process.
In-house SEO brings with it the expertise and in-depth knowledge of your industry like no agency, big or small, can master. You are the experts with all of the buzzwords and industry knowledge embedded into the very fabric of your business. Your in-house team will understand what you do and where you want to go in way that your uber creative ad agency could not muster in the time frame you have. In-house SEOs are experts in their field and yield great results due to their narrow focus.
Due to the niche market that in-house SEOs are dealing with, they improve their game as they are solely concentrating on one area and consequently get better and better at winning it. Their efforts are not splintered amongst several industry categories so yield results by aiming to improve on exactly what they do. Focusing on one industry brings expertise and expertise brings results.
Whilst in-house SEO may not be the sexy side of the business and risk is not welcomed with open arms, there is mileage in understanding what your company is trying to achieve and becoming incredibly adept at getting them there.
Where the agency SEO comes into play is that agencies hire people who are extremely good at what they do. Not only that, these people are surrounded by people who are even better at what they do. These agency whizz kids generally know their stuff and are typically on top of the latest industry trends. Whilst not becoming experts in any one field, they are experts in what they do across many fields. The fast paced competition surrounding the agency guys makes them learn faster, fail sooner and thus adapt to the ever changing needs and demands that business in the web world creates.
Simply put, agency SEO usually has the ways and means to get what you need as they are surrounded by the very best in their fields and have access to the information and data that get you to where you need to be. With agency SEO, you also have the advantage of hiring people who are learning from other businesses. This wealth of information then gets added to your own needs. Greater resources, information sharing amongst staff, and a bit of active competition in the workplace makes agency SEO something to consider even after you get their eye watering fees.
Guest Author – James Daugherty writes for AYTM, who provides market research for small businesses and startups. AYTM allows you to create market research surveys specific for your business and get quick responses from their market research panels.