Did you know that more than 1.6 billion people now use the Internet? That figure in itself is pretty staggering, but even more staggering than that is the fact that well over half the world’s population now uses a mobile phone. This means that there is a vast mobile market, particularly as the capabilities of phones improve and more and more of them have excellent internet capabilities.
Despite this, comparatively few websites actually develop specific, alternative sites for use on mobile phones. The vast majority of companies still put all of their resources into developing and designing traditional websites, while paying little or no attention to the mobile site market. There are some signs that this is beginning to change, but there is still a need to focus more clearly on designing specific, separate mobile sites that are just as useful to consumers as regular websites.
Why Are Mobile Sites Important?
One reason is, obviously, the vast potential audience for such websites. More people are using their phones on the go and want access to the internet at all times. This means there is a need for comprehensive mobile sites, so users can find exactly what they are looking for.
This is, in turn, good for those companies who put resources into developing such sites. After all, if a consumer has a choice between using a mobile site that is properly designed and has been altered specifically to fit their device, they are more likely to have a positive feeling towards that company than if their mobile site was simply a very small version of their regular website. This is one of the biggest problems at the moment: mobile phones have increasingly good internet capabilities but regular websites simply don’t display properly on the smaller, more limited screens.
This shows why it is important that mobile sites are distinct and separate from the main site. In order to fit onto the screens and load without overwhelming users’ data limits, mobile sites need to be streamlined and functional. This can actually be useful for companies, as it means they have to think really carefully about what absolutely needs to go on the mobile site and what they can leave out to make sure it is as efficient as possible. This can, in turn, help businesses to streamline their main sites as they will have a better understanding of vital versus filler content.
All of this goes to show the growing importance of mobile websites and the reasons they need to be specifically developed for mobile phones. As time passes, more and more people will be looking to use mobile websites, and so companies need to be ready for when they do.
Going mobile with the right design and the right mobile website widgets is one of the easiest ways businesses can expand their reach with consumers, increase on-the-go sales potential and maintain a competitive edge.
The good news for those looking to have a mobile web presence- it isn’t as complicated or expensive as it may seem. In fact, companies like WixMobile are making it even easier for small businesses to mobilize their business by offering a simple way to create mobile websites for free. They offer easy to edit templates along with some of the top mobile web applications for business – such as click-to-call, a web widget allows them to instantly call your business with their smartphone, and GPS features, that will help customers find your location and even provide directions to consumers on-the-go.
Guest Author – Liraz is a content writer, blogger, and she runs the Partnership Program for Wix, an online tool for website creation. She is a crazy iPhonagrapher and a young mother to a 2 year old.