Local media research firm BIA/Kelsey’s most recent Local Commerce Monitor study showed a major jump in the average number of different media used by small and medium-sized businesses for local advertising and promotion—from 3.1 in 2009 to 4.6 in 2010—driven in large part by digital media.
Digging deeper into the LCM data, the marketing behaviors of newer businesses and younger business owners is strikingly different from more well established and older business owners. BIA/Kelsey says younger businesses are a leading indicator of where the SMB media and marketing world is headed – more digital, more engagement, more use of digital tools and cloud-based applications.
Within this in mind, BIA/Kelsey is hosting a conference next month focused on the latest tools and technologies for small business marketing. DMS ’11: The Summit for Small Business Advertising Solutions, which takes placed Sept. 20-22, in Denver, will bring together top executives from companies like AT&T Advertising Solutions, Facebook, Infogroup, MerchantCircle, Microsoft, Urbanspoon and Yellowbook, to break down the components of modern SMB marketing and analyze where the biggest opportunities are for players in the local-social-mobile ecosystem.
Exclusive Offer for BIG Marketing Readers
As a sponsor of DMS’ 11, BIG Marketing for Small Business readers and subscribers can receive a $200 discount on the cost of conference registration when signing up with promo code DMS11BIG. More information is available on the conference website at http://www.biakelsey.com/DMS2011.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.