The internet has completely revolutionized the advertising world. Businesses are now focusing more on Internet marketing rather than traditional marketing tactics like newspapers, telemarketing, television, and radio. The main reason is that marketing budgets are tight – and online marketing is efficient. You can target specific audiences by demo and location, manage your spend daily, and track your results in real-time.
Marketing your small business online is critical to growth. Tweens and teens literally live online. And baby boomers, generations Y and X aren’t far behind. To reach them, you need to be active online, not just there. According to Borrell Associates, in 2011, small and medium sized businesses will increase their online budgets by 29% and 91% will have a website – very few businesses will be left without a web presence.
For small businesses, it’s necessary to break the news of your product at the right time and at the right place. Let’s say you have a small business bakery specializing in low carb, gluten-free items. You prepare your baked goods early morning and immediately update your fans through popular social media sites like Facebook and Twitter, and now Google+. If you regularly use the online medium to educate customers as to why they should buy low carb, gluten-free baked goods and how it benefits them, chances are you’ll be moving a lot of product. You can also use this platform to obtain real-time customer feedback to help improve your product and introduce new ones.
3 Useful Ways to Market Your Online Business Effectively
Increase Your Visibility
Try to increase the visibility of your business on search engines. Potential customers, while searching for a product, click the top five organic listing results the most. Focus on SEO and select relevant keywords for your business to engage the right audience.
Update Your Content
Update the content of your website with timely coupons and offers, opinion pieces, whiterpapers, case studies and so on. Content is king online, and insightful content attracts visitors and search engines. It also increases the chance for your content to be shared by site visitors, which draws in new potential customers who haven’t heard of your brand.
Mark Your Social Media Presence
When you know you have a limited budget to market your product, be very specific. Try to interact with customers directly. Get to know about their choices and preferences. You can do this by creating a business page on Facebook and LinkedIn to interact with members/fans, and using Twitter to converse with your followers. Use these platforms to encourage people to discuss their experiences with your product. Announce clever incentives to attract even more customers through your current ones.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.