Today, small businesses are facing tough competition from their large competitors. With this increased competition, the marketing strategies to promote your offerings have also changed. One of the best ways to market your small business is to have content on your website which is unique, fresh and informative. By regularly updating your content, you can attract many new customers without spending a cent.
Unique, meaningful content on the Internet attracts potential customers. It makes your website different from your competitors. When you consistently generate unique content, you distinguish yourself from “me-too” websites, and give online users a reason to visit and stay on your website. Once customers know your website content is unique, they will find reason to visit your page again and again. They will learn to rely on your content for quality information and also share it with others. This can go a long ways to building up your credibility and brand awareness.
Search engines like Google have several standards for ranking website authority (or popularity). Unique content is one of the standards on the basis of which search engines divert traffic towards different websites. It means that not only does the reader want to read something new, but search engines also give priority to sites with regularly updated content.
Since most small businesses don’t have large budgets for marketing, one of the best ways to market efficiently is through SEO. By uploading fresh and original content that integrates popular keywords associated with your business, you can compete on par with giant corporations. SEO is the great equalizer.
How Can You Have Unique Content for Your Small Business?
Write Content Yourself
The best source for developing unique content is you. No one knows your business like you. What is the unique selling proposition (USP) of your product? How can your product satisfy the need of your customers? Take some time to research your own business to better understand what unique content you can publish that will resonate with your target audience.
Most small business owners find it difficult to spend time developing content. Or, they are simply just not good at it. Don’t let this stop you. Turn towards professionals who can write blogs, articles and other content to use in your online marketing. This does require a budget, but is an excellent choice when you are clear on your subject matter and objective, your primary keywords and key phrases for SEO, and your target audience. If you find a good content developer or agency, keep using them as they will gain a more intimate knowledge of your business and develop a consistent tone of voice.
Competing with large organizations with millions in their marketing budgets isn’t easy. But, you can. Commit to a content marketing strategy and see for yourself.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.