Whether you are selling products via your website or trying to generate new business, building buzz is vital. As with offline marketing, if you can build up buzz around your brand, it will help boost your traffic and interest in your business. Not only can being active online bring direct traffic, it can also make the job of PR and marketing your services much easier. So how do you start? Here are a few tips to help you get the ball rolling. Remember, every website starts in the same position and that it does take time to build your brand online.
Meaningful and Useful Content
The content that you create and publish on your website should be at the center of your online activities. Good websites thrive on a constant flow of interesting and informative contextual content, and it is this content that will help push your brand. Having a regular source of content doesn’t just mean writing articles and blog posts; rich media like videos and images, and online contests are other great examples of engaging content.
Build Your Following
Right from the start, concentrate on building up your following. Focus on attracting follows on Twitter, Friends on Facebook or by encouraging people to subscribe to your opt-in mail content like newsletters and whitepapers. Test several channels. Establishing a growing amount of highly engaged people that you can push your content to, will dramatically increase your ability to generate buzz.
Converse Through Social Media
It is no secret that social media is a great way to reach a huge audience. However, to be effective you can’t just post randomly. Your strategy has to be backed up by regular and interesting content. There’s nothing more irritating than constantly being messaged by a company with nothing substantial to say or offer. Instead, take a more organic approach and converse with your followers, offering them useful content or to learn about their experience with your brand. If you can master this, you’re following will grow.
Having a blog on your website is a really easy way to keep your site updated with fresh content, as well as positively impact your SEO. If you already have a blog (and you should by now), use it as a hub to release regularly new and updated content. Publish a new blog post and then promote it via your social media accounts and email lists. This will drive follower traffic back to your website, and not to a third party site.
Be Consistent, Consistently
There’s no hard and fast rule to how much you should blog, or how much you should post via social media. However, it is important that you follow a consistent schedule and frequency that your followers can come to expect. As well, if you’ve set the expectation of offering up high quality content, don’t digress or you could begin to erode your followers. Stay consistent with expectations or, better yet, raise the bar.