Do you find yourself completely lost with the different social media websites out there? Which one should you start with? How to do it? There are indeed many questions that can bother a small business owner that is now starting in the social media world. Below are 5 tips that might prove helpful when it comes to managing your social media sites.
1. Don’t Overdo It
Some small business owners feel the need to sign up for all the social media websites out there – this is a big mistake and can become unmanageable very quickly. Look for the sites that matter the most for your own business and sign up for them. Among the sites most small businesses find useful are Facebook, Twitter and LinkedIn.
2. Search for Your Competitors
One way to determine which site to join is to look at what your more social media savvy competitors are doing online. Analyze your competitor’s presence to find out what sites they use and the content they publish. Use this insight to help devise your own social media campaign to promote your small business.
3. Read Daily
As with all online technology, changes happen daily with new features being released regularly. Devote some time to learn about new changes in the social media world and make sure that you make the most of them for your small business. Make use of RSS readers in order to follow some of the top blogs and to learn about the latest developments.
Without any kind of monitoring, it’s difficult to find out whether your social media marketing campaigns are delivering results.
- First, use of Google Alerts to find out where your company name is being mentioned on the web.
- Second, use Twitter Search to search for your company name in conversations. Find out what other people are saying about your company, your brand, their kudos, and their complaints.
- Lastly, you can also use Facebook’s search functionality to find out what other people are saying about your business.
5. Respond to Critics
I know some small business managers fear allowing comments on their Facebook page because they’re afraid of negative reviews. This is very short-sighted, as negative critics can give rise to some really good opportunities. You can make use of the comments as some form of input in order to improve your products and services. You can respond to critics and complaints promptly, and successfully position your business as one that “gets it”. Acknowledging a complaint and taking action online is a great way of demonstrating to other customers and prospects that take customer service very seriously.