The key to a successful small business is getting in touch with your customers in the most effective and direct way possible. Marketing messages sent via snail-mail can be effective but are slow and costly. Email is instantaneous but easily ignored, or worse, redirected to the junk folder. SMS marketing has the benefit of transmitting the message straight into your customers’ pockets, but can be logistically painful unless you have the right tools. That’s where services which enable you to send SMS to mobile phones via your computer come in.
Many businesses of all sizes are now utilising bulk text messaging to grab their customers’ attention. Unlike emails, which may remain unread for days, marketing messages delivered straight to a mobile phone are generally viewed as soon as they are received, or the next time the recipient picks up their handset. Due to the comparatively short length of SMS messages, such marketing may also be seen as less annoying than conventional channels, as they can be read in a matter of seconds.
SMS marketing is currently an under-used advertising avenue, but one that more small businesses are recognizing has great potential. Nightclubs are one example of an industry sector that has explored this potential effectively. By using online services which allow them to send texts to customers who have opted in (perhaps via an online form on the club’s website), they can notify them of upcoming events and drinks deals, with many even offering a discount when the text is shown at the door. This application is adaptable to suit other sectors including retail, B2B and B2C focused businesses.
If you need to keep your customers informed about upcoming promotions, events or product launches, then SMS marketing is a highly efficient way of doing so. Rather than commissioning an ad to appear in the local press at a significant cost or spending half a day working on a mail shot that may never be read by your target audience, you can simply type the marketing message out once on your computer and then send it instantly to customers you know will be interested.
Other Uses of PC to Phone SMS Messaging
Using bulk messaging as another arrow in your marketing quiver can help you to build a closer relationship with customers, and keep your services or products at the forefront of their mind. But being able to send SMS to mobile phones from your computer has more uses than just marketing communications. Examples of the functions it can fulfil include:
- Customer support – Deliver prompt and personalized customer support to your customers’ queries.
- Payment reminders – Letters can be easily put to one side, to be dealt with ‘later’, but texts carry with them certain urgency and can be sent out cheaply at specific intervals when an invoice is due.
- Email to SMS forwarding – Many online SMS services enable you to receive your emails on your mobile phone, so you can stay on top of things even when you’re not in the office.
Though they haven’t been around that long, mobile phones are now a vital part of most people’s lives. By using online services to send SMS to mobile phones, small businesses can tap into the marketing possibilities that mobile communications offer, and do so cost effectively and efficiently.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.