Building a community on Twitter is as much by choice as it is by chance. The people who follow you are likely a healthy mix of robots and people, hopefully more towards the latter. When you are tweeting and retweeting your own content on Twitter, there are social signals that show up in search results. If enough social signals are prevalent, Google decides that this content should show up in search (lucky you).
But it seems for Google to deem these social signals as relevant, there must be enough tweets and retweets of your content from authoritative users. According to Rand Fishkin, social signals are the number one more important social factor for search engine rankings. For Twitter, the search engine importance relies on the authority of your community, where Facebook relies on sheer number of shares. So building an authoritative network, or any network for that matter, is important. Here are some tips for cultivating that niche on Twitter.
Twitter chats are possibly the best way to engage people with authority. Half the battle is getting authoritative users to follow you; the other half is getting them to share your content. Go to Meryl.Net’s list of Twitter chats–this is a breathing document that is constantly updated. Simply enter your chat’s hashtag in the search and it will make live the chat. Also keep your eyes peeled for impromptu chats and similar hash tags because discussions always emerge around a popular subject.
Follow and @Mention Like Minded People
This is almost a no brainer for many Tweeps. If you see a member within Twitter who is sharing similar content, has a similar twitter follower/ following and appears on similar lists, chances are you guys will be perfect for each other. Create a partnership with like minded individuals, and mention them when you have an opinion about their content. Don’t hold back, develop a personality!
Be the First To Market
Being the first person to a space, a news story or an opinion can really get you at the top of the social sharing pyramid. Picture Twitter as a pyramid, where people like @jaybaer are disseminating thought leadership into a stream of tweeters and retweeters. If you are the first to market, you automatically start at a higher rung on the ladder. Leverage your blog to share opinions, and thoughts on topics that are emerging within your niche. Give value and research, make sure you emphasize your strengths in each blog post. If possible, make your blogger the same person who runs your social networks. This gives them the ability to interact, ask valuable questions and be the point-of-contact for your content.
The value of building an authoritative network on Twitter is there. You just need to be proactive and grab it. We all would love to think that people just naturally gravitate towards us. But the truth is, if we want to reap the benefits in social networking it takes time, patience and quiet persistence.
Image Credit: Hilton Pond
Guest Author – Matt Krautstrunk is a writer on topics ranging from social media marketing to telephone systems at Resource Nation, an online resource providing voip service tips for small businesses and entrepreneurs.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.