Marketing a “branded” business can be a drag. You’ve tried Twitter, tried Facebook but you still feel like you are getting nowhere. Approaching your marketing with branding in mind allows you to create customer engagement, emotional connection and share of voice. If your small business brand is struggling to gain awareness, try a few of these different tactics to increase exposure.
Many brands, ranging from clothing brands to software companies, use guerilla marketing and other basic direct mail tactics to publicize their services. For instance take the case study done by Honest Tea. According to Bill Dugan, Host Tea set up a bunch of unmanned kiosks filled with Honest Tea products in seven major cities: Atlanta, Boston, Chicago, Los Angeles, New York, San Francisco, and Washington, DC. Payment was based on the honor system, with hidden cameras set up to capture the action. The media reported on the findings of the “experiment,” ranking cities by the percentage of customers who had paid for their bottle of tea. And in case you’re wondering, Boston came in first place with 93.3% of consumers paying for their tea. Using sales promotions like offering ridiculous discounts to generate buzz can be highly effective.
Direct Mail, Print and Online
If you are trying to reach a local audience, direct mail campaigns can be effective in getting locals to pay attention to your location. As a new business entity, getting your name out there should be a priority and using mailing services for sales flyers and time sensitive coupons can help generate interest quickly and with a reasonable budget. If you’re trying to go green and don’t want to spend the money on printing services, use email marketing. Just make sure you use an opt-in list and not one that’s purchased. You risk have your email and company being blacklisted as a spammer. Not a great first impression for a new business just getting out of the gates.
Hire True, Sales Professionals
Outsourcing a call center might be a good idea if you don’t want to hire a sales staff right away. Telemarketing services can help identify, segment and reach your target audience with your value proposition. If you are putting together a sales team, make sure to hire experienced sales professionals based on talent, past successes and personality. Any good sales professional can learn your industry (or almost any industry for that matter) and apply their skill to be successful.
By understanding your brand’s engagement, and pinpointing your business goals for the next 3 to 5 years, you’ll be able to develop a strong marketing plan to execute against. Being vigilant and deliberant in managing your brand will have a positive impact on how your customers perceive you.
Image Credit: Prime Media Center
Guest Author – Matt Krautstrunk is an expert writer on VoIP phone systems based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as IP phone systems at Resource Nation.