Social networking sites today are the best means of reaching out to everyone in the community. Facebook, for instance, is one that creates a “ripple effect” when announcing your business to the world–a single Facebook Fan Page can be seen and promoted by more people very easily, regardless of where they are.
Those who are familiar with developing a website will see similarities with with how to optimize the popularity of their Facebook pages. If you have never built a webpage before, here are some good systems to use in order to create a Fan Page that will stand out. As you can see customizing the Fan Page is a critical factor in its success. Here is some background on how to make a custom Facebook Fan Page:
- In 2010, Facebook announced that it would no longer allow customization of fan pages using static FBML at the end of the year. Fortunately, the TabSite application in Facebook gives you a built-in interface in which could improve your page’s appearance in whatever way you like. It supports the newly implemented iFrame function, which means that your site can embed the contents you want for it to have, making it more appealing and easier to use. This app lets you have a site within a site–improving the functions and features of your Facebook FanPage. This would help you promote your business: you can include RSS feeds to your page, include various formats of media, select the landing tab, put additional pages under the tabs section, or even add coupons for your customers.
- Unifying all the functions of the networking sites that you use other than Facebook can now be done with the help of Hubze. In customizing your page, you can include the Hubze function to control your posts simultaneously in other sites such as Twitter and LinkedIn. Doing so creates better traffic for your site, you can even make Fan Page your ultimate hub for updating everyone in the digital world. It is like your standardized business card that would be made visible in Facebook and all other sites.
- For those who want to make ecommerce easier to conduct in Facebook, the ShopTab would truly be helpful in setting up your store within the networking site. Rated with 4.3 stars based on reviews, this useful app lets you increase your sales in no time. It lets you deal with business transactions in a more user-friendly interface, and would even let you promote your business to all prospective clients.
The apps and services that are mentioned above can be easily accessed to improve the appearance, functions, and marketability of your Facebook FanPage. This would actually help you save a lot on your advertisement costs, as all you would need to have is a good Fan Page and you could let people know about your business.
Using your good Fan Page, you can ensure that people will take interest in your page, you can update everyone regularly, and inform people about your business anytime. Keeping in touch with customer/fans is very easy with a fully featured Fan Page up and running. There are tools available to integrate the information across platforms and make the management of the information easier. This way you can concentrate more time on the content and the business.
Guest Author – Sarah Fleschhut is a consultant, blogger and a freelance writer who loves writing about SEO and Social Media. Facebook marketing is also what interest Sarah nowadays, both paid advertising and cheaptricks in social media marketing.