Started a new business and don’t have the money or wherewithal to spend $100,000 on a marketing campaign? The good news is that the advent of online marketing makes it easier to get some affordable advertising muscle behind your product. Check below for some ideas:
Learn Basic SEO
SEO or search engine optimization, is the process of utilizing search engine specific keywords to improve the visibility of your website, links or blog. Many larger, well-endowed companies hire a particular company or contract out specialists to do more advanced SEO work, but you can at least learn the basics to get your campaign off the ground. There are a number of online resources for this, but in general, try to include keywords in your blog titles, the content of your post/website, and between HTML tags (for example, if you have a dog-sitting business, try to include the phrase “dog-sitting” often in your content.) Also, include keywords in meta-tags.
Google Adwords is the biggest sponsored search program. How does it work? Bid on an appropriate keyword for your business and pay a price for a click. The price for clicks vary, but the program is manageable and easy on your budget. The best part is you can set a daily budget for this in order to limit your overall costs.
Utilize Social Media Marketing
Social media marketing may seem overrated, but it is a very useful tool for inexpensive marketing. Popular sites like Twitter and Facebook make it easy for companies to connect with customers, provided you promote your product in a genuine — not spammy — kind of way. Create a Facebook fan page and a Twitter account and link them back to all of your blogs and websites. Promote a campaign where people that “like” your page are automatically entered into a promotional giveaway or sales deal. Make sure you interact with your customers on a daily basis – to take care of complaints as well as receive compliments — in public!
Years ago, it might have cost $20,000 to produce a high quality video and pay for its distribution. Now, all it takes is a little creativity, maybe some volunteer actors, some decent video equipment, some interesting narration, a little luck, and voila! Instant viral video.
Shop Around For Web Design
If you want to draw traffic to your website, its design is of paramount importance — barely functioning sites won’t give you repeat visitors/customers, so don’t skimp on this if you can. If you want to go the DIY route, try using a free content management system (CMS) like Joomla or WordPress that will help you give your site a professional polish. To be safe, however, you might want to shop around for a designer (or design team) that provides quality work for a reasonable price — it’s worth it.
Use An Analytics Tool
The best way to measure your return on investment (ROI) when it comes to online marketing is to use a tool like Google Analytics. It’ll allow you to view and analyze traffic data for your website, and tell you who’s using your site, why, at what times, and where they’re coming from. It’s a worthwhile investment of your time if you want to make sure your online marketing dollars are being well-spent – and it’s absolutely free!
Guest Author – Jason Robbins is a freelance writer who specializes in personal credit. Robbins has written various pieces about credit repair services and what to look for when checking out credit repair companies.