Very recently, I released a video tour of the new PEER 1 Hosting datacenter which is located in Scarborough (Toronto), Ontario. This project had been in the works for the past nine weeks. My goal was to produce a video tour as though you were experiencing it in person, rather than the usual run-of-the-mill corporate video with over-blown narration and dizzying text screens. I felt this fit more with PEER 1 Hosting’s friendly and personable brand reputation, which is all about people connecting with people… a sentiment that’s further reflected in the tagline “Ping & People”. Geoff Ois, a senior account executive at PEER 1 Hosting, conducts in-person tours of the facility regularly, and was selected to host the video version as well. It’s hard to believe he’s never been on camera before, since he comes across as such a natural. In the opening screen, he welcomes the viewer (speaking to the camera) to the datacenter starting from the edge of the parking lot inside the perimeter fence. Then, onto the front door and throughout the facility. Spliced periodically are appearances from other members of the company lending information and insight about the datacenter. The video is about 4min 30sec. Have a look and let me know what you think – I would love to hear your feedback.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.