It might seem like common sense, but it bears repeating: Before you start promoting your blog via social media networks, you should try to build a following, first. It’s an unfortunate truth called “social proof”: sometimes people won’t try your product — or engage with your service — unless others have tried it, blogged it, or followed it on Twitter. By having a number of subscribers to your Twitter or Facebook page, you offer “proof” to potential customers that your service is worth at least looking into. Don’t waste time promoting your blog to a few casual followers; try to build a firm fan base, first.
Tweet Your Updates
You can easily sync your company’s blog feed with your Twitter feed by tweaking the settings, a bit — but it might be better to pick and choose which blog posts you share on social networks, so as to avoid appearing “spammy.” If you have a particularly helpful or informative blog post, link to it on your pages with a short introductory summary or recommendation first. You can also ask friends to do this for you (use this tactic sparingly — you don’t want to alienate them by doing this.)
Publish on a Regular Basis
Delegate this task, if necessary: it’s a crucial step. You’ll lose blog readers and fans if you don’t publish something substantial fairly often. No one’s asking for a weekly tome on the state of your industry, but it’s a tried-and-tested fact that customers are drawn to good products.
…But Rely on Quality, Not Quantity
Remember this: You’ll get more followers and blog fans if you spend more time creating good, readable content than blindly sharing anything and everything you create on a whim. Offer advice to potential customers. Cite reliable sources — use quotes and statistics to back up your arguments. Establish yourself as a “thought-leader” in your field/industry, and you’ll easily direct social media followers over to your blog.
Use LinkedIn Answers
If you’re a LinkedIn user (and you should be!) make sure to use the “LinkedIn Answers” feature as much as possible. When someone asks a question, create a new blog post in response, and direct the user there. (Don’t do this too often or your post will be ignored; do it only when you have something really unique and substantial to contribute). Use relevant pictures/graphs in your blog, too – LinkedIn Answers won’t let you post them, so you have a valid excuse to link to your post if you do this.
Submit a Post on Digg or Reddit
Caution: this is an advanced move. Why? Because you’ll need to assess your surroundings before you start posting content here. Familiarize yourself with the FAQs and rules first. Users are hypersensitive to linkspam — and they know it when they see it. Again, make your content entertaining, engaging, and useful, and you won’t have any problems with this. It’s simple, really: users will spread your content widely if it’s good, and they’ll rave about it if it’s great.
Guest Author – Bryan Cochand is a freelance writer for Adobe. Adobe software, elearning software, and services, like web application development, revolutionize how the world engages with ideas and information; anytime, anywhere, and through any medium.