Groupon, the daily deals website and app, made a balsy move recently by turning down a massive $6 billion acquisition offer from Google. With 40 million subscribers and growing fast, Groupon’s young CEO Andrew Mason explains the website’s phenomenal growth and their pay-for-performance marketing model in this interview with Charlie Rose on TechCrunch TV.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.