How to Write Press Releases that Drive More Traffic to Your Website
Tuesday, August 31st, 2010 | by Rajan Sodhi | 
2 Comments |
Tommy Humphreys of BCBusiness Blog offers simple tips for small and medium size businesses on how to use public relations and press releases to help promote your business. Today’s press releases can be done far more cost-effectively than ever before with all the different online tools and services available. And don’t forget the SEO and organic search relevance generated by well-crafted press releases that include your most important keywords. Remember, most press releases these days get re-published online rather than in print, so they can be advantageous in driving far more traffic and eyeballs to your website!
Though it may seem obvious to public company executives and PR professionals, creating and submitting press releases is a great way to boost your online and offline credibility. Yet I hardly see any small and medium sized businesses actively engaging in this type of in-the-trenches PR work.
Even if you’re not at a large corporation, the reasons to submit a press release are many. Apart from the fact that they’re read by journalists and can result in genuine press coverage, the backlinks to your site from major news sources are great for SEO.
2 Comments
August 31st, 2010 at 4:27 pm
Raj,
PR is a big factor for SEO and a great way to build a diverse amount of links. But we still need to remember that the story has to be newsworthy, and many times, timed just right. If you pitch a story on the same day Michael Jackson dies, your story is going to get burried.
For small businesses, there are some low cost options for pitching your releases. The first one (free) is pitchengine.com. I’ve had good and not-so-good results from this. If you want to spend some money, you can subscribe to PRNewswire or BusinessWire, and for around $300 or so per pitch, you can send it through the PR channels and hit just about every journalist on the planet.
September 1st, 2010 at 1:34 pm
Great point Ryan and thanks for sharing your experience with some of the online services available.
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