Tommy Humphreys of BCBusiness Blog offers simple tips for small and medium size businesses on how to use public relations and press releases to help promote your business. Today’s press releases can be done far more cost-effectively than ever before with all the different online tools and services available. And don’t forget the SEO and organic search relevance generated by well-crafted press releases that include your most important keywords. Remember, most press releases these days get re-published online rather than in print, so they can be advantageous in driving far more traffic and eyeballs to your website!
Though it may seem obvious to public company executives and PR professionals, creating and submitting press releases is a great way to boost your online and offline credibility. Yet I hardly see any small and medium sized businesses actively engaging in this type of in-the-trenches PR work.
Even if you’re not at a large corporation, the reasons to submit a press release are many. Apart from the fact that they’re read by journalists and can result in genuine press coverage, the backlinks to your site from major news sources are great for SEO.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.