Is the Apple iPad a funky tech fad or a game changer?
After listening to Wired Magazine Chris Anderson‘s keynote at adtech San Francisco this year, the iPad is not only a game changer and will forever change the way we consume the Internet, but will also reinvigorate the gasping publishing industry. His main argument — the iPad and future tablets from HP, Google and the rest offer a controlled delivery and experience that you cannot achieve through the traditional html-web browser format we’ve become accustomed to – because they must be cross-platform friendly and therefore allow for less control over the final packaging. On the iPad, the experience is controlled, which allows the web product to be more packaged and polished. For example, examine the difference between reading the Wall Street Journal as a newspaper vs. through your web browser vs. through the iPad app version. The iPad app allows the WSJ to flow more like a newspaper as it was painstakingly intended to be by their design and publishing team. A beautifully packaged and intuitive experience rather than the after-thought feel of reading WSJ through Firefox or Safari. This, along with the simple touchscreen interface that anybody and their grandmother can use, makes the iPad a compelling piece of technology that is very, very hard to ignore.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.