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Apple iPad Makes Internet More Packaged and Consumable

Tuesday, May 11th, 2010  |  by Rajan Sodhi  |   3 Comments  |   


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Apple iPad picture

Is the Apple iPad a funky tech fad or a game changer?

After listening to Wired Magazine Chris Anderson‘s keynote at adtech San Francisco this year, the iPad is not only a game changer and will forever change the way we consume the Internet, but will also reinvigorate the gasping publishing industry. His main argument — the iPad and future tablets from HP, Google and the rest offer a controlled delivery and experience that you cannot achieve through the traditional html-web browser format we’ve become accustomed to – because they must be cross-platform friendly and therefore allow for less control over the final packaging. On the iPad, the experience is controlled, which allows the web product to be more packaged and polished. For example, examine the difference between reading the Wall Street Journal as a newspaper vs. through your web browser vs. through the iPad app version. The iPad app allows the WSJ to flow more like a newspaper as it was painstakingly intended to be by their design and publishing team. A beautifully packaged and intuitive experience rather than the after-thought feel of reading WSJ through Firefox or Safari. This, along with the simple touchscreen interface that anybody and their grandmother can use, makes the iPad a compelling piece of technology that is very, very hard to ignore.

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3 Comments

  • I’m withholding judgement on the iPad for a little while longer. I think it will either take off like a rocket, or sink like a lead balloon because once again new apps will be needed – and they will need to be brilliant. Having a WSJ app is all well and good if you read it… it’s not so handy for users in the UK (for example).

  • I received the iPad the day it was launched and today, I use it more than my laptop. I was definitely skeptical, day one. My first thought was that it was just another ‘toy’ and I didn’t see much use for it.

    After downloading a lot of productivity apps, setting up my e-mail (both personal and work), it’s now become the gadget that allows (read: forces) me to be most productive. How? Because you can only use one app at a time. No multitasking here – and more often than not, that’s a good thing.

    Many of us spend our entire days switching between e-mail, social sites – Twitter, FaceBook, MS Word, Spreadsheets, anything we need to work. But how much do we really accomplish by doing this? With my iPad, I knock out one task at a time and by the end of the day..I’ve completed multiple tasks that I probably would’ve never gotten done had I been on my laptop.

    It drove me crazy and I felt very limited at first for sure. Today, I take it everywhere I travel instead of my laptop or reach for it first if I have something important that I need to get done.

  • Fingers down, Apple’s app store wins by a mile. It’s a massive collection of all kinds of apps vs a rather sad assortment of a handful for Zune. Microsoft has options, specially in the realm of video games, but I’m not guaranteed I’d want to wager on the long term if this factor is vital to you. The iPod is a significantly far better selection in that situation.

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