Business consultant and author Stephanie Chandler of The Leap! 101 Ways to Grow Your Business and The Business Startup Checklist and Planning Guide shares some great tips for business owners in this economy. Watch her video made exclusively for BIG Marketing for Small Business.
Social Media – start networking; it’s all about relationships. Don’t walk into a function thinking “What I am I gaining. What’s in it for me?” Go in there with the mindset that everything is an opportunity to build relationships.
Marketing Plans – get a vision; find what you need to make it happen. Where do you want to be in 5, 10, 15 years? What steps and goals must be accomplished to reach that vision?
Publicity Plans – create a month-by-month plan of publicity opportunities for your business. Know who’s covering what and when they are covering. Don’t forget about online!
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.